Obsessed With SEO & SEM

March 21-23, 2017

10 years of search marketing success

Google Dance returns to SMX West

This is the Google update all search marketers have been waiting for! We’re thrilled to announce that Google will again host the Google Dance, an evening of fun and activities for the SEO and SEM community attending Search Engine Land’s upcoming SMX West Conference in San Jose, CA. (Note: Attendance is limited to the first 500 SMX West three-day All Access conference pass holders. Sorry, one-day All Access, workshop, bootcamp only or EXPO+ pass holders are not eligible to attend the 2017 Google Dance.)

Last year, during the SMX West event, 500 hundred lucky search marketers were thrilled to attend the first Google Dance since 2008 at the Googleplex in Mountain View. Attendees were treated to entertainment, demo stations, food and drinks while networking with Googlers and search industry peers.

From 2002 to 2008, the Google Dance became an annual gathering of search marketers at Google HQ, aptly named after the fluctuations of Google’s search results after an algorithm update. You can learn more about the history of the Google Dance here.

In 2016, Googlers Gary Illyes and Nathan Johns were responsible for bringing back the popular event, much to the delight of SMX West attendees lucky enough to attend. For many search marketers, it was their first visit to the flagship Google campus.

Google Dance 2017

The Google Dance will happen on Wednesday, March 22, from 7:30 p.m. to 11:00 p.m. PT, at the main Google campus. Transportation from the SMX conference venue in San Jose will be provided and begins at 6:30 p.m., with return shuttle service.

If you have already purchased a 2017 SMX West All Access pass (or are a speaker), you can log in to your registration record now to confirm your RSVP for the Google Dance (Check your confirmation email for your password).

If you still need to purchase an SMX West pass, don’t wait; do so now to secure your spot at the Google Dance before all tickets are gone.

Visit the SMX West site now to learn more about the conference and view the full agenda. Select the three-day All Access pass and choose YES when presented with the option to confirm your RSVP to the Google Dance. More details are also on the SMX networking page.

We’re looking forward to seeing many of our readers at SMX West and the Google Dance!

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