smx_advanced-LD Online June 11-12, 2024

Agenda

Welcome to SMX Advanced! The 2024 agenda will be live in May. Until then, check out the 2023 program below.

SEO

AI and the evolution of Google and Bing search: What you need to know now

Description

Cathy Edwards

Cathy Edwards, VP for Google Search, Google

Michael Schechter

Michael Schechter, Vice President of Growth and Distribution, Microsoft

Barry Schwartz

Barry Schwartz, SEO Editor, Search Engine Land

PPC SEO

Introducing the new Bing

Description

James Murray

James Murray, Senior Product Marketing Manager, Microsoft

Microsoft
SEO

Exploring recent major Google algorithm updates and preparing for what’s next

Description

Glenn Gabe

Glenn Gabe, SEO Consultant, G-Squared Interactive


SEO

Overtime live Q&A - Exploring recent major Google algorithm updates and preparing for what’s next

Description

Glenn Gabe

Glenn Gabe, SEO Consultant, G-Squared Interactive

Barry Schwartz

Moderator:
Barry Schwartz, SEO Editor, Search Engine Land

SEO

Enhancing content writing with AI: Opportunities and challenges

Description

Connor Carreras

Connor Carreras, Sr. Director of Digital Customer Success, Conductor

Conductor
PPC

Revolutionize your PPC game with GPT

Description

Frederick Vallaeys

Frederick Vallaeys, Co-founder & CEO, Optmyzr


PPC

Overtime live Q&A - Revolutionize your PPC game with GPT

Description

Frederick Vallaeys

Frederick Vallaeys, Co-founder & CEO, Optmyzr

Greg  Finn

Moderator:
Greg Finn, CMO, Cypress North

SEO

Using AI chatbots to 10X your keyword research

Description

Aleyda Solis

Aleyda Solis, International SEO Consultant and Founder, Orainti


SEO

Overtime live Q&A - Using AI chatbots to 10X your keyword research

Description

Aleyda Solis

Aleyda Solis, International SEO Consultant and Founder, Orainti

Danny Goodwin

Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX

PPC

CTV’s halo effect: A PPC and SEO marketer’s superhero origin story

Description

Ali Haeri

Ali Haeri, SVP of Marketing, MNTN

MNTN
PPC

Performance Max + lead gen: How to make it work

Description

Menachem Ani

Menachem Ani, Founder, JXT Group


PPC

Overtime live Q&A - Performance Max + lead gen: How to make it work

Description

Menachem Ani

Menachem Ani, Founder, JXT Group

Greg  Finn

Moderator:
Greg Finn, CMO, Cypress North

SEO

Domain authority is dead: How pillar-based marketing makes legacy SEO metrics irrelevant

Description

Ryan Brock

Ryan Brock, Chief Solution Officer, DemandJump

DemandJump
PPC SEO

Demo: Nozzle’s search engine ranking tool + new AI keyword clustering feature

Description

Derek Perkins

Derek Perkins, Founder & CEO, Nozzle

Nozzle
PPC SEO

Demo: Milestone's Schema Manager

Description

Sathya Krishnamoorthy

Sathya Krishnamoorthy, Chief Product Officer, Milestone

Milestone Internet Marketing, Inc.
PPC

Demo: Get a first-hand look at MNTN Performance TV

Description

Clayton Schader

Clayton Schader, Managing Director B2B Sales, MNTN

MNTN
PPC

Demo: Fluency's Intelligent Automation tool - transitioning from AI to IA

Description

Eric Mayhew

Eric Mayhew, Co-founder, President and Chief Product Officer, Fluency

Brian McVey

Brian McVey, co-founder and Chief Revenue Officer, Fluency

Fluency
PPC

5 mistakes you can't afford to make when adding new sales channels

Description

Jenna Galardi

Jenna Galardi, Director of Omnichannel Growth, Feedonomics

Feedonomics
PPC

Generative AI and prompt engineering for greater PPC productivity and performance

Description

Amy Hebdon

Amy Hebdon, Founder & Managing Director, Paid Search Magic

James Hebdon

James Hebdon, CTO, Paid Search Magic


PPC

Overtime live Q&A - Generative AI and prompt engineering for greater PPC productivity and performance

Description

Amy Hebdon

Amy Hebdon, Founder & Managing Director, Paid Search Magic

James Hebdon

James Hebdon, CTO, Paid Search Magic

Greg  Finn

Moderator:
Greg Finn, CMO, Cypress North

SEO

Write the right way: How to drive rankings, clicks, and conversions with the right content

Description

Duane Sprague

Duane Sprague, CMO, Shopper Approved

Shopper Approved
SEO

Generative AI and the future of SEO: A panel discussion

Description

Dave Davies

Dave Davies, Amplification Team Lead, Weights & Biases

Danny Goodwin

Danny Goodwin, Managing Editor, Search Engine Land & SMX

Britney Muller

Britney Muller, Consultant, Britney Muller Inc.


SEO

Overtime live Q&A - Generative AI and the future of SEO: A panel discussion

Description

Dave Davies

Dave Davies, Amplification Team Lead, Weights & Biases

Danny Goodwin

Danny Goodwin, Managing Editor, Search Engine Land & SMX

Britney Muller

Britney Muller, Consultant, Britney Muller Inc.

SEO

Using ChatGPT to drive technical SEO

Description

Eric Enge

Eric Enge, President, Pilot Holding


SEO

Overtime live Q&A - Using ChatGPT to drive technical SEO

Description

Eric Enge

Eric Enge, President, Pilot Holding

Barry Schwartz

Moderator:
Barry Schwartz, SEO Editor, Search Engine Land

PPC SEO

How a search-first strategy can drive revenue and boost your brand in 2023 and beyond

Description

Laurel Stewart

Laurel Stewart, VP of Marketing & Growth, Victorious

Victorious
PPC

Mastering Performance Max campaigns for ecommerce

Description

Kasim Aslam

Kasim Aslam, CEO, Solutions 8


PPC

Overtime live Q&A - Mastering Performance Max campaigns for ecommerce

Description

Kasim Aslam

Kasim Aslam, CEO, Solutions 8

Greg  Finn

Moderator:
Greg Finn, CMO, Cypress North

SEO

AI and ChatGPT in link building: Not a magic bullet, but a useful tool

Description

Cory Collins

Cory Collins, Business Development Manager, Page One Power

Page One Power
PPC

Offline conversion tracking to boost lead gen strategies

Description

Laura Schiele

Laura Schiele, Head of Performance Marketing, Jordan Digital Marketing


PPC

Overtime live Q&A - Offline conversion tracking to boost lead gen strategies

Description

Laura Schiele

Laura Schiele, Head of Performance Marketing, Jordan Digital Marketing

Matt  Van Wagner

Moderator:
Matt Van Wagner, President, Find Me Faster

SEO

Ask the SEO expert: Live Q&A with Bruce Clay

Description

Bruce Clay

Bruce Clay, President, Bruce Clay, Inc.

Dillon Vibbart

Moderator:
Dillon Vibbart, Senior Video Producer, Bruce Clay, Inc.

Bruce Clay, Inc.
SEO

30 ideas in 30 minutes: How enterprise organizations can grow SEO with limited resources

Description

Jessica Bowman

Jessica Bowman, Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com

Sara Resnick

Sara Resnick, Global Head of Organic Growth & SEO, Shutterstock


SEO

Overtime live Q&A - 30 ideas in 30 minutes: How enterprise organizations can grow SEO with limited resources

Description

Jessica Bowman

Jessica Bowman, Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com

Sara Resnick

Sara Resnick, Global Head of Organic Growth & SEO, Shutterstock

Danny Goodwin

Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX

SEO

Avoiding the three pitfalls of link building outsourcing

Description

David Farkas

David Farkas, Founder and CEO, The Upper Ranks

The Upper Ranks
PPC SEO

GA4: Avoid configuration pitfalls and rethink reporting

Description

Kayle Larkin

Kayle Larkin, CEO, Larkin SEO LLC


PPC SEO

Overtime live Q&A - GA4: Avoid configuration pitfalls and rethink reporting

Description

Kayle Larkin

Kayle Larkin, CEO, Larkin SEO LLC

Danny Goodwin

Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX

SEO

Coffee Talk: How generative AI will change SEO as a profession

Description

Dave Davies

Dave Davies, Amplification Team Lead, Weights & Biases

Britney Muller

Britney Muller, Consultant, Britney Muller Inc.

Danny Goodwin

Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX

PPC

Coffee Talk: The ins and outs of automation and smart bidding

Description

Menachem Ani

Menachem Ani, Founder, JXT Group

Greg  Finn

Moderator:
Greg Finn, CMO, Cypress North

PPC SEO

Coffee Talk: GA4 pitfalls to avoid

Description

Sharon Mostyn

Sharon Mostyn, CEO, Mostyn Marketing Group

Constantine von Hoffman

Moderator:
Constantine von Hoffman, Managing Editor, MarTech

PPC

Advertising and conversational AI: Microsoft weighs in

Description

Kya Sainsbury-Carter

Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising, Microsoft

Greg  Finn

Greg Finn, CMO, Cypress North

SEO

Increasing SERP visibility with structured data and schema testing

Description

Tanner Zoromski

Tanner Zoromski, SEO Manager, Merkle Inc


SEO

Overtime live Q&A - Increasing SERP visibility with structured data and schema testing

Description

Tanner Zoromski

Tanner Zoromski, SEO Manager, Merkle Inc

Barry Schwartz

Moderator:
Barry Schwartz, SEO Editor, Search Engine Land

PPC

How to test RSAs like a pro

Description

Brad Geddes

Brad Geddes, Co-Founder, Adalysis

Adalysis

PPC

Overtime live Q&A - How to test RSAs like a pro

Description

Brad Geddes

Brad Geddes, Co-Founder, Adalysis

Leslie Bacon

Moderator:
Leslie Bacon, SVP of Marketing Solutions, Third Door Media

Adalysis
PPC

Get organized: Ad campaign structure in a changing world

Description

Andrea Cruz

Andrea Cruz, Director of Client Strategy, Tinuiti

Greg Kohler

Greg Kohler, Senior Digital Marketing Manager, ServiceMaster Brands

Melissa Mackey

Melissa Mackey, Director of Paid Search, Compound Growth Marketing


PPC

Overtime live Q&A - Get organized: Ad campaign structure in a changing world

Description

Greg Kohler

Greg Kohler, Senior Digital Marketing Manager, ServiceMaster Brands

Melissa Mackey

Melissa Mackey, Director of Paid Search, Compound Growth Marketing

PPC SEO

How digital agencies leverage the power of Yelp Ads to drive results

Description

Christina Schummer

Christina Schummer, Senior Agency & Partner Marketing Manager, Yelp

Yelp Advertising Partners
PPC

A 360-degree view of CTV’s impact on other ad channels

Description

Jon Zucker

Jon Zucker, Senior Product Marketing Manager, MNTN

MNTN
SEO

Entity SEO and AI: How to dominate SERPs in the next two years

Description

Timothy Warren

Timothy Warren, CEO, Helium SEO


SEO

Overtime live Q&A - Entity SEO and AI: How to dominate SERPs in the next two years

Description

Timothy Warren

Timothy Warren, CEO, Helium SEO

Danny Goodwin

Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX

PPC

10 advanced strategies for optimizing your Google Ads account

Description

Sam Tomlinson

Sam Tomlinson, Executive VP, Strategy & Analytics, Warschawski


PPC

Overtime live Q&A - 10 advanced strategies for optimizing your Google Ads account

Description

Sam Tomlinson

Sam Tomlinson, Executive VP, Strategy & Analytics, Warschawski

Greg  Finn

Moderator:
Greg Finn, CMO, Cypress North

PPC SEO

Demo: Google’s Search Generative Experience and the new Bing

Description

Barry Schwartz

Barry Schwartz, SEO Editor, Search Engine Land

Greg Sterling

Greg Sterling, Co-founder, Near Media

SEO

E-E-A-T: Making experience and expertise your content advantage

Description

Melissa Fach

Melissa Fach, Lead SEO Content Manager, Cox Automotive - KBB & Autotrader


SEO

Overtime live Q&A - E-E-A-T: Making experience and expertise your content advantage

Description

Melissa Fach

Melissa Fach, Lead SEO Content Manager, Cox Automotive - KBB & Autotrader

Danny Goodwin

Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX

PPC

Unlocking hidden insights and optimizations with Performance Max campaigns

Description

Navah Hopkins

Navah Hopkins, Brand Evangelist, Optmyzr

Optmyzr
PPC

YouTube Ads: Unlocking high impact at minimal cost

Description

Cory Henke

Cory Henke, CEO / Founder, Variable Media


PPC

Overtime live Q&A - YouTube Ads: Unlocking high impact at minimal cost

Description

Cory Henke

Cory Henke, CEO / Founder, Variable Media

Greg  Finn

Moderator:
Greg Finn, CMO, Cypress North

SEO

Perfecting prompts for SEO content development

Description

Shelly  Fagin

Shelly Fagin, Director Growth Marketing, SEO, Intuit Credit Karma


SEO

Overtime live Q&A - Perfecting prompts for SEO content development

Description

Shelly  Fagin

Shelly Fagin, Director Growth Marketing, SEO, Intuit Credit Karma

Barry Schwartz

Moderator:
Barry Schwartz, SEO Editor, Search Engine Land

PPC

The May 23rd Google Marketing Livestream: Reactions from the experts

Description

Julie Friedman Bacchini

Julie Friedman Bacchini, President, Neptune Moon LLC

Gil Gildner

Gil Gildner, Co-founder, Discosloth

Melissa Liu

Melissa Liu, Associate Media Director, Search, RPA

Julia Vyse

Julia Vyse, Digital Director, iProspect Canada


PPC

Overtime live Q&A - The May 23rd Google Marketing Livestream: Reactions from the experts

Description

Julie Friedman Bacchini

Julie Friedman Bacchini, President, Neptune Moon LLC

Gil Gildner

Gil Gildner, Co-founder, Discosloth

Melissa Liu

Melissa Liu, Associate Media Director, Search, RPA

Julia Vyse

Julia Vyse, Digital Director, iProspect Canada

SEO

Need for speed: SEO strategies for rapid crawling and indexing

Description

Jes Scholz

Jes Scholz, Group CMO, Ringier


SEO

Overtime live Q&A - Need for speed: SEO strategies for rapid crawling and indexing

Description

Jes Scholz

Jes Scholz, Group CMO, Ringier

Danny Goodwin

Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX

PPC

A PPC marketer's guide to retail media

Description

Elizabeth Marsten

Elizabeth Marsten, Vice President, Commerce Media Strategic Services, Tinuiti


PPC

Overtime live Q&A - A PPC marketer's guide to retail media

Description

Elizabeth Marsten

Elizabeth Marsten, Vice President, Commerce Media Strategic Services, Tinuiti

Matt  Van Wagner

Moderator:
Matt Van Wagner, President, Find Me Faster

SEO

Coffee Talk: Surviving algorithm updates

Description

Glenn Gabe

Glenn Gabe, SEO Consultant, G-Squared Interactive

Barry Schwartz

Moderator:
Barry Schwartz, SEO Editor, Search Engine Land

PPC

Coffee Talk: What's working (and what's not) in your PPC accounts

Description

Greg Kohler

Greg Kohler, Senior Digital Marketing Manager, ServiceMaster Brands

Scott Dickson

Moderator:
Scott Dickson, Senior Strategist, Paid Search, Tinuiti

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