A Full-day of “Open the Kimono” Knowledge Sharing
The course was incredible and I can’t thank you enough!! If I could dream up the perfect SEO course to attend every year this would be it!
The only event designed by in-house SEOs for in-house SEOs
The In-house SEO Exchange at SMX is one full day exclusively dedicated 100% to in-house SEO, by in-house SEOs. This means that the types of challenges you face and the types of questions that you have can be discussed openly with people in the room.
Because attendees are all in-house SEOs, the walls come down and you get to talk to the people actually doing SEO at the big brands, build relationships and share solutions that you would normally only hear behind closed doors. There is no other workshop with this level of sharing.
Experience The Difference Of The In-house SEO Exchange:
Address Enterprise-Level Technical Issues: Learn from a room full of others in e-commerce, publishing, lead-gen, and B2B, how they deal with unique technical issues in their applications. For example, the use of canonical tags, mitigating the negative effects of Penguin/Panda updates, integrating social media and UGC, improvements in search bots’ capabilities, etc.
Learn What Is in Powerful Reporting for Stakeholders: Find out the who, what, when, how other in-housers are reporting SEO metrics and KPIs to help demonstrate the value of SEO or build the business case for bigger SEO budgets.
Understand How to Manage SEO Across the Organization: Learn from top brands, the strategies they use for making SEO a bigger priority, distributing the workload to other positions, and integrating SEO into the workflow more seamlessly.
Trouble-Shoot SEO Strategies: Whether the focus for 2013 is doing a better job of local SEO on a national level, going through a major site-redesign, measuring the impact of link building campaigns, or expanding your online presence into foreign markets – someone at the In-house SEO Exchange will have been there before.
Get More from Your SEO Budget: Hear first-hand the experiences other enterprise-level SEOs have in getting the most value out of their SEO budget – have frank discussions on the must-have tools (and those that can be skipped), what gets outsourced (and recommended vendors), and even personal experiences with *gasp* paid links!
Get More Mileage from Your Work Week: Learn how to be a more efficient in-house SEO, leverage other roles in the organization and take away what other in-house SEOs are doing to shave time off their tasks.
And Much More: The In-house SEO Exchange and brainstorming is dynamic by nature. Attendees help set the agenda to ensure your most pressing SEO questions are addressed.
The In-house SEO Exchange is intimate: Facilitated discussions keep the conversations moving and foster relationship building. All of the participants are in-house SEOs.
Exchange Ideas with Industry Leaders:
Mingle with enterprise-level companies, facing your same challenges. Below is just a sample of the brands that have attended in the past.
Attendees Agree; It’s One of the Best Parts of SMX:
Comments from surveys and emails to us after the event:
The needs of search marketers doing SEO in-house are broader than the topics covered at most conferences. It’s not just about basic tactics: you also have to deal with organizational, political and process-related challenges. Insights into how to get past these hurdles often come from peers at other companies who either are or have been going through similar challenges. Having a day that is dedicated to enabling these conversations is priceless.
The small group atmosphere lets you tap into the collective intelligence of talented search marketing experts from across the internet. Moreover, by meeting and sharing with these individuals, you have the opportunity to establish friendships and grow your network of resources – a HUGE plus for future conferences.
The opportunity to just sit and bounce ideas off others in a semi-guided and themed way was unique and clearly the best bit…pub meets never have that kind of focus, and those kind of conversations rarely flourish in a standard conference situation. Understanding and agreeing that what was said in the room stayed in the room allowed for a much free-er discussion and I think was really valuable for everyone.
What Makes this Event Especially Great for In-house SEOs?
I loved that it was centered around the questions of each attendee. Your format for the In-House SEO exchange is right on.
The best component is being able to interact with other in-house search marketers and bounce ideas off each other. I would recommend it for this reason.
What Was Your Big Take-away?
I came away with really good knowledge that will help me put together our long term plan.
Everyone in attendance was helpful and encouraging. I feel as if I gained a whole support group in one day.
The connections that I made from those round tables were truly valuable.
Outstanding Value – Register Now!
Register today to ensure your spot. Seating is limited. Here are the two ways to attend:
Interested in sending a team? Check out our special Team Rates!
There are a limited number of tickets available.
* Requirements to Attend:
You must be willing to share your experiences, insights, lessons learned and contribute to the Exchange. You must be an in-house SEO professional to attend (not employed by a company offering search marketing services).
If you have any questions, please contact Jessica Bowman at 415-990-3407.
In-house SEO Exchange will be held Tuesday, June 21 at the Bell Harbor International Conference Center. The seminar will begin promptly at 9:00am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served.
More about your Host
Jessica Bowman – Host
Identified as one of the industry’s top in-house SEOs, Jessica Bowman is now the founder of SEOinhouse.com, a leading advocate for in-house SEO and known for getting in-house SEO programs up and running quickly, systematically and profitably. Jessica tells it like it is, with candid, realistic advice about SEO strategy, tactics, and implementation options.
From IT to SEO: Jessica brings a different perspective than many search marketers on how to execute SEO by integrating it into existing systems and processes. Her diverse experience in project management, website usability and process analysis gives her the insight to ask the right questions in the right order to identify the best approach for implementing SEO.
Jessica isn’t just a “tech geek”… she has a talent for figuring out what a company needs and what it doesn’t need, identifying where the focus should be, pointing out what isn’t worth the effort, and taking action to start maximizing a company’s SEO efforts. A long-time advocate of in-house SEO, Jessica can show you how to leverage your existing resources and talent to produce the maximum return on SEO investment.
Christi Olsen – Speaker
For over a decade Christi has been a student and practitioner of search and digital marketing; living and breathing through the evolution of the search updates (both organic and paid) that have kept us on our toes and adjusting our digital strategies. Christi is passionate about digital and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Her deep love for digital has driven her to speak at more than 20 conferences globally including SMX, PubCon, SEW Connect, HeroConf and the Unbounced Road Show.
Prior to joining the team at Bing Ads within Microsoft, Christi has worked both in-house and at agencies at Visible Technologies (now Cision), Point It, Expedia, Harry & David, Microsoft (MSN, Bing, Windows) and Decide (now owned by eBay.) Christi is a University of Idaho Vandal alumnus (go Vandals) and is born and raised on the west (best) coast. Christi and her husband Jason welcomed a little baby boy named Roy into their family in May and are experiencing the joys (and craziness) of parenthood. As a family they can be found brewing as well as finding the perfect beer, staying active through crossfit, running, and going for lots of walk and throwing balls with their two schnauzers and pug.
Craig Bokesch – Speaker
For 15 years Craig has worked in digital marketing with a strong focus on traffic generation, customer acquisition and technical SEO. Currently he is a SEO Strategist with the Walt Disney Company and is focused on emerging opportunities within mobile. His background includes positions at high growth eCommerce companies where he managed paid search, display advertising, social media, web analytics, website personalization, and mobile app optimization. Craig also has a rich background in merchandising, product management, vendor management and website development.
Marketing SEO Manager
Jennifer Barnhill – Speaker
Jennifer has been the Marketing SEO Manager for Cisco for the last 5 years and involved in Search for over ten years. She has worked on SEO, Enterprise Search, and searches within applications.