Global SEO Edition
This is THE event for anybody involved in running, implementing or managing online marketing projects in more than one language or country. It’s a full day of international search and social content brought to you by the specialists at Webcertain and some special guests – and is guaranteed to give you new ideas, tactics and techniques to grow your website around the world.
At the International Search Summit, you’ll get:
- In-depth sessions on the most important and challenging factors of international web marketing
- Actionable tactics and takeaways to improve your international performance and ROI
- The opportunity to network with speakers and fellow delegates to share experiences and find the answers to your international search questions
- Insights into the global search landscape and the international opportunities for businesses
- Access to a wealth of reports, research, whitepapers and articles on international search
And you’ll learn:
- The latest developments, functions and features of the major global search engines
- Where the biggest global opportunities lie and how to take advantage of them
- How to manage and scale global search activities and teams around the globe
- The fundamentals of geo-targeting and how to ensure users see the content targeted at them
- How to conduct effective keyword research in multiple languages
- When and how to consider culture in international campaigns
- How to scale and adapt content for a multilingual audience
The full 2016 agenda will be posted soon but here are some of the topics and challenges we’ll cover:
International Opportunities – Just how does the global internet landscape look right now? And what opportunities could you be missing
Geo-targeting and hreflang – You’ve created different language and country content – make sure it appears in front of the right user!
International Keyword Research – The foundation of all search activity, how to find and use the best keywords for each of your target markets
How to Win in China – It’s the biggest internet market on earth but it’s unique landscape, culture and language makes it a challenging one to crack. Understand what you need to do to make big wins in the market
Using Yandex to Make it in Russia – Another vast market full of opportunity, understand the language, culture, trends and its leading search engine Yandex
Scaling International Content Marketing – Content is more important than ever, but creating quality, engaging content on a global scale is quite a challenge. Get tips for creating, localising and scaling content to appeal to local users.
International Search Case Study – Hear from a Global Brand and learn from its success and failures in international markets
Hear from Global Specialists
2016 International Search Summit Agenda @ SMX Advanced
|9:00||Introduction – Global Opportunities
We all know the opportunities for businesses expanding into international markets are big – but just how big? Here we’ll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.
|9:30||Avoiding Mistakes In Global SEO
Many multinationals have seen huge successes and major fails in the pursuit of international expansion. Drawing on his vast experience, Bill will look at some of these examples, as well as provide practical tactics and techniques to ensure efficiency and effectiveness in global campaigns. Bill Hunt – Global Strategy Consultant, Back Azimuth Consulting
|10:45||Getting Localization Right
Creating an effective global presence is about way more than just translating your web content. Elisabeth will highlight the range of factors to consider when localising your content – from images to payment methods; website structure to product modifications and demonstrate the consequences of failing to get it right. Elisabeth Wendl, Interactive Marketing Manager – Taser International
|11:15||Managing Content Localization At Scale
One of the biggest challenges for international marketers is scaling marketing efforts on a global scale. When it comes to content, how can you efficiently and effectively create and manage content across multiple markets and languages – while not falling into to any traps. Syd Carter will dig into to the process of scaling international content, drawing on the success of allrecipes in over 18 countries worldwide. Syd Carter, Sr Director International Content – Allrecipes.com
|11:45||International Keyword Research
There is a lot to consider in international keyword research – from search engines to user behaviour to language differences and peculiarities. We’ll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.
|1:30||Creating Digital Success In China With Baidu
For many businesses, targeting China is high on the priority list. However, such a unique market requires a unique strategy and a good understanding of the culture and audience. This session will highlight some key facts to keep in mind when targeting China, as well as how to utilise its leading search engine Baidu to drive brand awareness and traffic. Christina Xu, Business Solutions Manager, Webcertain
|2:30||Driving Success In Russia
Russia is Europe’s largest internet market, and its home grown search engine Yandex is the market leader, making it an essential channel for any organisation wishing to reach a Russian audience. Melissa will share insights into this intriguing market and demonstrate how to get the most out of a presence on Yandex. Melissa MacDonald, Yandex
|3:00||Geotargeting: Being In The Right Place At The Right Time
Google remains the world’s largest search engine, with a leading market share in many, many countries. Ensuring that Google displays the right language and country content to the right users is a key part of a successful international SEO strategy, and this session will share insights into how to do this effectively. -targeting is a complex area and a major headache for many global organisations. This session will address the key challenges of geo-targeting, looking at the different options available and explaining how to effectively hreflang on global sites. Gary Illyes, Google
|4:00||Interactive Discussion and Final Q&A
Share your experiences, hear from your peers and discuss the topics, questions and challenges that matter to you! This session aims to ensure you leave ISS with all the answers and insights you came to find!
|**Sessions and Speakers could be subject to change.|
Join us at SMX Advanced on Tuesday 21st June to really take your global campaigns to the next level and grow your business around the world.
|Registration Options||Super Early Bird
Now – April 16
April 17 – May 21
May 22 – June 20
|All Access Pass + Workshop||$2,595||$2,795||$2,995||$3,395|
|Workshop Only* (Workshop Descriptions)||$895||$995||$1,095||$1,195|
Interested in sending a team? Check out our special Team Rates!
International Search Summit will be held Tuesday, June 21 at the Bell Harbor Convention Center. The seminar will begin promptly at 9:00 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served.
What Past Delegates Have Said:
The International Search Summit is a must-attend event for anyone involved in International search. The mix of topics covered was perfect, and the number of countries represented by the presenters was impressive. I would recommend this to anyone attending SMX in the future who is looking to improve their knowledge in the International search space.
I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geo-targeting was great. There was a sense of mutual interests that you don’t often come across in your daily work
I came to the International Search Summit with an international SEO problem. I left with a solution
The International Search Summit exceeded my expectations. I was pleasantly surprised by the high professionalism of the speakers as well as the friendly atmosphere. This event has proven that the most valuable information doesn’t have to be presented by ‘Internet celebrities’. It was a pleasure for me to meet real thought leaders in multilingual search marketing
…the International Search Summit was worth every minute of my time. I had
full confidence in the expertise of all the speakers since they had intimate working knowledge with both small and large sites, and provided great insights into the best tactics & strategies for both. I’ve been doing SEO since 2001, but I haven’t dabbled much in the International space; so as an SEO veteran but an Int’l newbie, I was amazed at how some of the smallest considerations can have some big effects. I’d highly recommend the International Search Summit to anyone who is venturing into the International space or wants to improve their current search engine standings.
I was very impressed with the presentations. Unlike other conferences I have been to, the vast majority of the content was new and actionable. I learned a lot.
The Summit was very informative, provided me with up-to-date knowledge and market trends through some excellent presentations and expanded my network of business contacts”.
The International Search Summit was a very well organised event, presenting interesting angles and views on issues and developments in Global Search. It discussed best practices for targeting multiple markets online and gave valuable insight into specific key markets. There was also the opportunity to network.
The International Search Summit was an amazing day. I picked up lots of useful information, had some very interesting conversations and the food was really nice (a rarity at conferences!)”.