Global SEO Edition
This is THE event for anybody involved in running, implementing or managing online marketing projects in more than one language or country. It’s a full day of international search and social content brought to you by the specialists at Webcertain and some special guests – and is guaranteed to give you new ideas, tactics and techniques to grow your website around the world.
At the International Search Summit, you’ll get:
- In-depth sessions on the most important and challenging factors of international web marketing
- Actionable tactics and takeaways to improve your international performance and ROI
- The opportunity to network with speakers and fellow delegates to share experiences and find the answers to your international search questions
- Insights into the global search landscape and the international opportunities for businesses
- Access to a wealth of reports, research, whitepapers and articles on international search
And you’ll learn:
- The latest developments, functions and features of the major global search engines
- Where the biggest global opportunities lie and how to take advantage of them
- How to manage and scale global search activities and teams around the globe
- The fundamentals of geo-targeting and how to ensure users see the content targeted at them
- How to conduct effective keyword research in multiple languages
- When and how to consider culture in international campaigns
- How to scale and adapt content for a multilingual audience
And much more!
Join us at SMX Advanced on Tuesday 21st June to really take your global campaigns to the next level and grow your business around the world
Hear from Global Specialists
2015 International Search Summit Agenda – SMX Advanced
|9:00||Introduction and Global Search Engine Headlines
We’ll set the scene for the day with a look at the latest developments from the major global search engines and what that means for search marketers.Gemma Birch – Webcertain
We all know the opportunities for businesses expanding into international markets are big – but just how big? Here we’ll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.Immanuel Simonsen – Webcertain
|10:30||Scaling International SEO and SEM Campaigns
A major international marketing challenge is finding ways to effective scale activities and campaigns across multiple languages and markets. Brittany will share tips and advice from her experience at SurveyMonkey on how to achieve this.Brittany Bingham – SurveyMonkey
|11:00||International Keyword Research Uncovered
There is a lot to consider in international keyword research – from search engines to user behaviour to language differences and peculiarities. We’ll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.Ben Lefebvre – Webcertain
|11:30||Understanding Personas in International Content Creation
Understanding who your target audience is and what makes them tick is key to developing a relationship with them, and ultimately turning them into customers. We’ll look at how to identify key personas in each target market, and then how to create targeted, relevant content which will engage with them and help you achieve your goals.Andy Atkins-Krüger – Webcertain
|1:30||The Global Search Engines – Google
Google remains the world’s largest search engine, with a leading market share in many, many countries. Ensuring that Google displays the right language and country content to the right users is a key part of a successful international SEO strategy, and Gary Illyes will share insights into how to do this effectively.Gary Illyes – Google
|2:10||The Global Search Engines – Yandex
Russia is Europe’s largest internet market, and its homegrown search engine Yandex is the market leader, making it an essential channel for any organisation wishing to reach a Russian audience. Preston will share insights into this intriguing market and demonstrate how to get the most out of a presence on Yandex.Preston Carey – Yandex
|2:50||The Global Search Engines – Baidu
As the leading search engine in the world’s biggest and most lucrative internet market, Baidu is very important for international marketers wishing to make an impact in China. Sarah will explore this challenging market and explain the value Baidu can add to Chinese search campaigns.Sarah Holtzman – Baidu International
|3:45||Interactive Discussion and Final Q&A
Share your experiences, hear from your peers and discuss the topics, questions and challenges that matter to you! This session aims to ensure you leave ISS with all the answers and insights you came to find!
|Registration Options||Super Early Bird
Now – April 16
April 17 – May 21
May 22 – June 20
|All Access Pass + Workshop||$2,595||$2,795||$2,995||$3,395|
|Workshop Only* (Workshop Descriptions)||$895||$995||$1,095||$1,195|
Interested in sending a team? Check out our special Team Rates!
International Search Summit will be held Tuesday, June 21 at the Bell Harbor Convention Center. The seminar will begin promptly at 9:00 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served.
What Past Delegates Have Said:
The International Search Summit is a must-attend event for anyone involved in International search. The mix of topics covered was perfect, and the number of countries represented by the presenters was impressive. I would recommend this to anyone attending SMX in the future who is looking to improve their knowledge in the International search space.
I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geo-targeting was great. There was a sense of mutual interests that you don’t often come across in your daily work
I came to the International Search Summit with an international SEO problem. I left with a solution
The International Search Summit exceeded my expectations. I was pleasantly surprised by the high professionalism of the speakers as well as the friendly atmosphere. This event has proven that the most valuable information doesn’t have to be presented by ‘Internet celebrities’. It was a pleasure for me to meet real thought leaders in multilingual search marketing
…the International Search Summit was worth every minute of my time. I had
full confidence in the expertise of all the speakers since they had intimate working knowledge with both small and large sites, and provided great insights into the best tactics & strategies for both. I’ve been doing SEO since 2001, but I haven’t dabbled much in the International space; so as an SEO veteran but an Int’l newbie, I was amazed at how some of the smallest considerations can have some big effects. I’d highly recommend the International Search Summit to anyone who is venturing into the International space or wants to improve their current search engine standings.
I was very impressed with the presentations. Unlike other conferences I have been to, the vast majority of the content was new and actionable. I learned a lot.
The Summit was very informative, provided me with up-to-date knowledge and market trends through some excellent presentations and expanded my network of business contacts”.
The International Search Summit was a very well organised event, presenting interesting angles and views on issues and developments in Global Search. It discussed best practices for targeting multiple markets online and gave valuable insight into specific key markets. There was also the opportunity to network.
The International Search Summit was an amazing day. I picked up lots of useful information, had some very interesting conversations and the food was really nice (a rarity at conferences!)”.