Obsessed With SEO & SEM

Tell me more about SMX Advanced!

See All You Get With An SMX Advanced Networking Pass

A Networking Pass provides outstanding value. Attend “Plus” sessions featuring case studies, best practices and search marketing solutions presentations from leading providers. Visit with market-defining exhibitors and sponsors including Premier sponsors Bing and Google, and Gold sponsors Bruce Clay Inc., Jumpshot and Yext. Plus you can attend any or all of the of networking events to make industry connections.

Plus Sessions

Day 1 – Wednesday, June 22, 2016

10:15am – 11:00am Expo Hall Grand Opening
11:00am – 12:15am Bing

Search Hacks
Join the Bing Evangelist Christi Olson and others from the Bing Ads team as they record a live podcast from SMX Advanced centered on a variety of subjects with a number of special guests from the PPC community. In addition, be prepared for the worldwide debut demo of a new product presented by a team of Bing Ads program managers.

12:15pm – 1:45pm Expo Hall Time
1:45pm – 3:00pm Invoca

How Allstate Harnesses SEM Analytics For Smarter Automation
Learn how savvy marketers are creatively using the latest AdWords conversion reporting and other data available in AdWords and Analytics to automate targeting, messaging, and bidding across their campaigns. Hear how Allstate Insurance Company of Canada worked with their performance marketing agency, Performics and Invoca to identify and drive more of their most profitable calls. You’ll learn time-saving strategies and tactics that deliver more value to your accounts.

3:00pm – 3:30pm Expo Hall Time
3:30pm – 4:45pm Marchex

How To Boost Performance From Your Enterprise Click-To-Call Campaigns
With the continued growth of click-to-call, enterprise search marketers need to know the best ways to optimize their paid search efforts successfully. Our panelists will go through best practices that have proven ROI improvement and CPA in these verticals: Insurance, Cable & Satellite, Travel, Home Services, Telecom and Automotive.

Day 2 – Thursday, June 23, 2016

10:00am – 10:45am Expo Hall Opens
10:45am – 12:00pm Learn With Google

Attribution In AdWords
The customer journey can be long and complex, not only across time but across devices. Being able to identify which ads really and truly influenced someone’s decision is a tough proposition, but it’s a crucial one to get right. This session covers how to think about approaching attribution in AdWords so that you can identify how your advertising affects people during crucial, decision-making moments.

This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees, including Network Pass holders.

12:00pm – 1:30pm Expo Hall Time
1:30pm – 2:45pm Learn With Google

Reach Your Best Customers With Google Shopping
Drive success on Google Shopping by connecting with the right customers in the moments that matter most. Join the Shopping team as we cover how to reach new audiences, re-engage your most high-value customers, and improve your campaign performance. We’ll also review how to use new reporting features to develop insights to better optimize your Shopping ads.

This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees, including Network Pass holders.

3:00pm – 4:15pm Learn With Google

Q&A With AdWords Product Managers
Join Google for a candid conversation with the AdWords Product Managers behind your favorite tools, reports and features. In this interactive panel, you’ll have the chance to ask your latest AdWords questions and learn how the Google product team is addressing today’s hottest advertising topics. Featuring PMs who cover some of the biggest updates from this year’s Google Performance Summit.

This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees, including Network Pass holders.

4:15pm – 5:00pm Learn With Google

Make The Most of The Google Display Network
It’s never been more important to tailor ads to the right people at the right moment as they engage in blogs, news sites and more across the web. This presentation will cover how to deliver relevant ads and efficient results on the Google Display Network. We’ll cover campaign structure, audience targeting, creatives and optimization.

This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees, including Network Pass holders.

SMX Meet & Greet

Opening Reception

Tuesday, June 21 – 6:00pm to 7:00pm

Start your SMX Advanced experience off right! Arrive early and join us on the Bell Harbor’s Rooftop Plaza for an informal evening reception.


Bruce Clay
Page Zero Media

Janes logo



Janes of Digital

Panel & Group Discussion

Tuesday, June 21 – 7:30pm to 9:30pm

Olympic Sculpture Park
2901 Western Ave
Seattle, Washington 98109


The popular evening panel and group discussion series returns to SMX Advanced. Join us for small bites, drinks, connecting and engaging discussion between industry leaders and the audience. This time we’re talking about how to create safe and inclusive environments, whether at home, work, or in your community and we’d love your strong voice to join the conversation.

Here’s a recap from our last event:

All are welcome — men are also encouraged to actively participate in the program, but register now, space is limited*. You must pre-register to reserve your seat AND bring your SMX badge for entry.

The popular networking event and evening panel discussion focused on women in technology returns to SMX Advanced. Be part of the conversation about career growth, leadership and management in digital marketing. (Men are welcome and encouraged to participate in the program.) Details about discussion topics, panelists, venue & RSVP information coming soon.

All Access and Networking Pass holders welcome.

SMX Advanced Expo Hall Reception

Expo Hall Reception

Wednesday, June 22 – 6:00pm to 7:00pm

The SMX Expo Hall Reception is the most fun you can have in an Expo hall. Join us to talk, relax, have a drink and snacks while you visit with all of the market leading solutions providers in the Expo Hall. See the full list here. Networking pass holders welcome.

SMX Advanced 2015 After Dark



Evening Networking Event

Wednesday, June 22 – 9:00pm to 11:00pm

Join us for SMX After Dark at the Seattle Aquarium. There’ll be music, drinks, munchies, and great conversations while watching more than 800 fish swimming nearby. The Aquarium is located at 1483 Alaskan Way, Pier 59, just a short walk from the Bell Harbor. Please bring your badge to get in. Networking Pass holders welcome.

Closing Night Bash



Thursday, June 23 – 6:00pm to 11:00pm

End your SMX conference with a bang and join us at the Garage (1130 Broadway, Seattle, 98122) for the Closing Night Party sponsored by Moz. The party will include billiards, bowling, drinks, food and fellow attendees. Bring your badge to get in.

Tell me more about SMX Advanced!

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