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June 20

Learn With Google

Learn with Google Classroom: AdWords Best Practices

 

Date: TBA

Today’s digital marketers need the best tips and tricks to get the most out of their paid search strategies. Come see how Google can help you succeed in our Learn with Google Classroom located across the grand concourse in the Maritime Event Center. Stop by and enjoy some Googley snacks and beverages in our micro kitchen and stay for a session…or three!

To attend Learn with Google sessions, you’ll need an SMX Advanced Networking Pass – just $159 if you pre-register. Plus you’ll get access to several networking events and other sessions taking place at the conference. For full details, click here.

 

Learn With Google

10:00am – 10:45am Refreshments & Expo Hall Time
10:45am – 12:00pm Using Remarketing on Google Display to Re-engage Past Site Visitors
When a user visits your site they’re expressing some sort of interest. You know that every visit doesn’t translate to a sale; but how can you take full advantage of all of that expressed interest? Remarketing on Search and the Google Display Network are an integral part of a successful account. This presentation will cover how to best remarket to previous site visitors. 

This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees, including Network Pass holders.

12:00pm – 1:30pm Lunch & Expo Hall Time
1:30pm – 2:45pm Better Together: AdWords and Google Analytics
Determining success in your AdWords account often comes down to what happens after the click. Analyzing what happened after a click on your ad delivers an enormous amount of insight that can dictate your strategy moving forward.This session dives deep on reporting techniques across AdWords and Google Analytics. Find out how you can generate the types of insights that lead to sustained account success. 

This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees, including Network Pass holders.

2:45pm – 3:00pm Refreshments
3:00pm – 4:15pm Conversions: Capturing and Counting Them All
A customer’s interaction with your business can be carried out across different channels: online, in your store or over the phone. This presentation will cover all of the ways to capture and count conversions no matter where they occur. You’ll learn how to develop an end-to-end digital strategy to drive conversions through calls and across devices, online and offline, and close the conversion loop by measuring each of the paths consumers can now take. 

This session is sponsored and produced by Learn With Google. It is open to all SMX Advanced Seattle attendees, including Network Pass holders.

4:15pm – 5:00pm Cocktail Reception

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