Content marketing is the de rigeur strategy for marketers. And SEO is the most effective and inexpensive way of ensuring your content is seen.
But SEO for content gets complicated when it goes beyond text and the desktop. Machine learning search, apps and featured snippets all offer opportunity but add complexity to your job as an experienced SEO. Getting organic search right means connecting with customers and driving clicks, engagement and ROI.
SMX Advanced is the conference that delivers the latest cutting-edge SEO tactics from experts, leading authorities and the Search Engine Land editorial team.
With over 10 sessions on SEO, SMX Advanced is a deep dive into tricky and ever more technical SEO issues.
Feed your obsession with SEO at SMX Advanced! Check out all the SEO sessions below.
SMX Advanced kicks off for SEOs with Google taking on all questions. We'll cover some of the most-discussed SEO issues and have plenty of time for open Q&A from the audience. You won't want to miss it!
Our traditional deep-dive examination of search ranking factors that influence your results. What's on the rise, what's on the decline, and what still works? You'll leave this session knowing the key elements that will deliver maximum SEO success over the coming year and beyond.
With accelerated mobile pages now over a year old and fully integrated into Google Search, advanced SEOs need to be aware of the latest implementation techniques, display issues, measurement capabilities and more. This session takes you deep inside the latest with AMP.
You have questions? Ask us anything! Our panel of local search experts has answers. From the basics of local listing optimization, reviews and citations and local SEM to the more complex local search issues that can sink a campaign, we'll take all questions and turn them into actionable strategy and tactics that you can take home and start using. This is a PowerPoint-free session: no presentations, just answers to your questions!
Google is now using a mobile-first index that is based on how a mobile device would crawl the web. If you have a well-optimized site, this shouldn't impact your traffic, but there are steps you can take to fully capitalize on the opportunity presented by this radical new approach to indexing content.
We'll discuss techniques for performing an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how your site is accessed by users. We'll also discuss tactics and techniques to improve the mobile user experience and potentially boost rankings in this new mobile-first world.
The challenge: Deliver SEO at scale across 19 languages and 37 ccTLDs while addressing the needs of each customer at a local level. Sound impossible? This case study takes an inside look at how one of the world's most recognized technology brands is successfully leveraging its CMS platform, IT infrastructure and SEO workflow processes to meet the needs of its global customers.
Join us as Search Engine Land founding editor Danny Sullivan takes you on a journey of the latest developments with search results and what the future might hold for advanced SEOs.
When competitors bid on your branded keywords, it can confuse your customers and drive up your costs. How can you fight back? In this session, Lori shows you how to protect your branded keywords from even the most annoying competitors. You'll learn:
- how to report violations to the engines and get them to take down ads that infringe on their rules.
- how to bid on your competitors' keywords in a smart way to fight back.
- how to cooperate with partner advertisers to box out unwanted competitors.
You'll not only reclaim your rightful "turf" but also see CPCs drop and clicks increase when you fight back against unwanted brand bidding by advertisers.
Times have changed; these days, Google rarely confirms algorithm updates. In fact, the Panda algorithm runs continuously and is continually evolving. Likewise, the Penguin algorithm runs in real time, and it's common to see ranking and traffic changes on a daily or weekly basis.
Without guidance or transparency from Google, how should SEOs react to ranking changes or possible penalties? How can you manage boss or client expectations? This session explores essential SEO survival tactics in this era of constant change.
What's Position Zero? It's when Google elevates an answer above number one and into the often-coveted "featured snippets" highlight position, according to Dr. Pete Myers of Moz.
But attaining the "featured snippet" for any search query delivers more than just position zero in desktop and tablet search results. Position zero also determines the spoken answer to queries to Google Assistant and Google Home.
In this session, you'll learn the latest about how Google determines featured snippet answers and receive actionable advice for advanced SEOs.
We're rapidly moving into a new era where we search by voice, using natural language sentences rather than keywords. This means it's more important than ever to create well-written and compelling content. And perhaps branch out into new areas, such as voice podcasting, or creating what Amazon calls "skills" (effectively apps) that users can download and interact with. Attend this session to learn how to perform SEO for this new but increasingly important "search engine."
With voice search becoming increasingly common, i''s critical to understand both the opportunities and the challenges and to find cost-effective ways to experiment and learn. And while the fundamentals haven't changed much, voice requires you to think hard about how to use variables such as location, long-tail keywords, reviews and people looking for help accomplishing tasks rather than seeking information.
This session explores the nuances of optimizing for increasingly ubiquitous search assistants such as Siri & Cortana.
A few years ago, Google was pushing app indexing; iOS and Android apps were all the buzz. Today it's all about Progressive Web Apps (PWAs), a Google initiative to bring app-like features and experiences to mobile websites. PWAs bring many native app features, including push notifications, offline mode and more to the mobile web browser.
Will PWAs replace and kill off app indexing, and ultimately, native apps? Come hear the spirited discussion as our panel debates the future of the mobile experience.
During this PowerPoint-free panel, veteran practitioners answer your questions about search engine optimization. Got a puzzling issue? Wondering about emerging trends or tips and techniques? Ask the experts!
View the complete agenda here.