10 years of search marketing success

Is SEO + Content Marketing a match made in heaven?

Content marketing is the de rigeur strategy for marketers. And SEO is the most effective and inexpensive way of ensuring your content is seen.

But SEO for content gets complicated when it goes beyond text and the desktop. Machine learning search, apps and featured snippets all offer opportunity but add complexity to your job as an experienced SEO. Getting organic search right means connecting with customers and driving clicks, engagement and ROI.

SMX Advanced is the conference that delivers the latest cutting-edge SEO tactics from experts, leading authorities and the Search Engine Land editorial team.

With over 10 sessions on SEO, SMX Advanced is a deep dive into tricky and ever more technical SEO issues.

Feed your obsession with SEO at SMX Advanced! Check out all the SEO sessions below.

SEO Sessions

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Welcome & SEO Keynote Conversation: AMA With Google Search

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Overview

SMX Advanced kicks off for SEOs with Google taking on all questions. We'll cover some of the most-discussed SEO issues and have plenty of time for open Q&A from the audience. You won't want to miss it!

Speakers

Gary Illyes

Webmaster Trends Analyst, Google, @methode

Moderator

Danny Sullivan
Founding Editor, Search Engine Land, @dannysullivan

The Periodic Table of SEO Ranking Factors: 2017 Edition

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Overview

Our traditional deep-dive examination of search ranking factors that influence your results. What's on the rise, what's on the decline, and what still works? You'll leave this session knowing the key elements that will deliver maximum SEO success over the coming year and beyond.

Speakers

Marcus Tober

Founder/CTO, Searchmetrics Inc., @marcustober

Leslie To

Sr. Director of SEO, 3Q Digital, @itsleslieto

Jacob Virgil

Senior SEO Associate, Red Ventures, @jacobvirgil

Moderator

Danny Sullivan
Founding Editor, Search Engine Land, @dannysullivan

AMP For Advanced SEOs

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Overview

With accelerated mobile pages now over a year old and fully integrated into Google Search, advanced SEOs need to be aware of the latest implementation techniques, display issues, measurement capabilities and more. This session takes you deep inside the latest with AMP.

Speakers

Paul Shapiro

Director of Strategy & Innovation, Catalyst, @fighto

Moderator

Danny Sullivan
Founding Editor, Search Engine Land, @dannysullivan

Local Search Braintrust: Open Q&A on Local SEO & PPC

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Overview

You have questions? Ask us anything! Our panel of local search experts has answers. From the basics of local listing optimization, reviews and citations and local SEM to the more complex local search issues that can sink a campaign, we'll take all questions and turn them into actionable strategy and tactics that you can take home and start using. This is a PowerPoint-free session: no presentations, just answers to your questions!

Speakers

David Mihm

Founder, Tidings, @davidmihm

Greg Gifford

Director of Search and Social, DealerOn, @greggifford

Dana DiTomaso

President & Partner, Kick Point Inc., @danaditomaso

Cindy Krum

CEO, MobileMoxie, @suzzicks

Moderator

Matt McGee
Editor In Chief, Search Engine Land & Marketing Land, @mattmcgee

Mobile-First For The Advanced SEO

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Overview

Google is now using a mobile-first index that is based on how a mobile device would crawl the web. If you have a well-optimized site, this shouldn't impact your traffic, but there are steps you can take to fully capitalize on the opportunity presented by this radical new approach to indexing content.

We'll discuss techniques for performing an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how your site is accessed by users. We'll also discuss tactics and techniques to improve the mobile user experience and potentially boost rankings in this new mobile-first world.

Speakers

Leslie To

Sr. Director of SEO, 3Q Digital, @itsleslieto

Patrick Stox

Technical SEO, IBM, @patrickstox

Gary Illyes

Webmaster Trends Analyst, Google, @methode

Moderator

Barry Schwartz
News Editor, Search Engine Land, RustyBrick, @rustybrick

Inside Intel - The Art & Science Of SEO At A Global Scale

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Overview

The challenge: Deliver SEO at scale across 19 languages and 37 ccTLDs while addressing the needs of each customer at a local level. Sound impossible? This case study takes an inside look at how one of the world's most recognized technology brands is successfully leveraging its CMS platform, IT infrastructure and SEO workflow processes to meet the needs of its global customers.

Speakers

Laura Ann Mitchell

SEO Manager, Intel, @intel

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

What's Next With Search & SEO?

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Overview

Join us as Search Engine Land founding editor Danny Sullivan takes you on a journey of the latest developments with search results and what the future might hold for advanced SEOs.

Speakers

Danny Sullivan

Founding Editor, Search Engine Land, @dannysullivan

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Protecting Your Branded Keywords

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Overview

When competitors bid on your branded keywords, it can confuse your customers and drive up your costs. How can you fight back? In this session, Lori shows you how to protect your branded keywords from even the most annoying competitors. You'll learn:
- how to report violations to the engines and get them to take down ads that infringe on their rules.
- how to bid on your competitors' keywords in a smart way to fight back.
- how to cooperate with partner advertisers to box out unwanted competitors.

You'll not only reclaim your rightful "turf" but also see CPCs drop and clicks increase when you fight back against unwanted brand bidding by advertisers.

Speakers

Lori Weiman

CEO, The Search Monitor, @searchmonitor

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Dealing With Algorithm Updates: What Advanced SEOs Need To Know

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Overview

Times have changed; these days, Google rarely confirms algorithm updates. In fact, the Panda algorithm runs continuously and is continually evolving. Likewise, the Penguin algorithm runs in real time, and it's common to see ranking and traffic changes on a daily or weekly basis.

Without guidance or transparency from Google, how should SEOs react to ranking changes or possible penalties? How can you manage boss or client expectations? This session explores essential SEO survival tactics in this era of constant change.

Speakers

Olga Andrienko

Head of Social Media, SEMrush, @olgandrienko

Jeff Preston

Senior Manager, SEO, Disney Interactive, @jeffreypreston

Marie Haynes

Owner, HIS Web Marketing, @marie_haynes

Moderator

Barry Schwartz
News Editor, Search Engine Land, RustyBrick, @rustybrick

Attaining Position Zero: Featured Snippets In The Google Home & Google Assistant World

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Overview

What's Position Zero? It's when Google elevates an answer above number one and into the often-coveted "featured snippets" highlight position, according to Dr. Pete Myers of Moz.

But attaining the "featured snippet" for any search query delivers more than just position zero in desktop and tablet search results. Position zero also determines the spoken answer to queries to Google Assistant and Google Home.

In this session, you'll learn the latest about how Google determines featured snippet answers and receive actionable advice for advanced SEOs.

Speakers

Eric Enge

CEO, Stone Temple Consulting, @stonetemple

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

"Alexa, How Do I Do SEO For You?"

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Overview

We're rapidly moving into a new era where we search by voice, using natural language sentences rather than keywords. This means it's more important than ever to create well-written and compelling content. And perhaps branch out into new areas, such as voice podcasting, or creating what Amazon calls "skills" (effectively apps) that users can download and interact with. Attend this session to learn how to perform SEO for this new but increasingly important "search engine."

Speakers

Navneet Virk

Vice President, Data and Optimization, Isobar

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Optimizing For Siri & Cortana

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Overview

With voice search becoming increasingly common, i''s critical to understand both the opportunities and the challenges and to find cost-effective ways to experiment and learn. And while the fundamentals haven't changed much, voice requires you to think hard about how to use variables such as location, long-tail keywords, reviews and people looking for help accomplishing tasks rather than seeking information.

This session explores the nuances of optimizing for increasingly ubiquitous search assistants such as Siri & Cortana.

Speakers

Purna Virji

Senior Training Manager, Microsoft, @purnavirji

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

How Progressive Web Apps May Kill App Indexing

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Overview

A few years ago, Google was pushing app indexing; iOS and Android apps were all the buzz. Today it's all about Progressive Web Apps (PWAs), a Google initiative to bring app-like features and experiences to mobile websites. PWAs bring many native app features, including push notifications, offline mode and more to the mobile web browser.

Will PWAs replace and kill off app indexing, and ultimately, native apps? Come hear the spirited discussion as our panel debates the future of the mobile experience.

Speakers

Cindy Krum

CEO, MobileMoxie, @suzzicks

Bryson Meunier

SEO Director, Vivid Seats Ltd., @brysonmeunier

Moderator

Barry Schwartz
News Editor, Search Engine Land, RustyBrick, @rustybrick

Ask The SEOs

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Overview

During this PowerPoint-free panel, veteran practitioners answer your questions about search engine optimization. Got a puzzling issue? Wondering about emerging trends or tips and techniques? Ask the experts!

Speakers

Laura Ann Mitchell

SEO Manager, Intel, @intel

Todd Friesen

Director of SEO, Salesforce.com, @oilman

Cindy Krum

CEO, MobileMoxie, @suzzicks

Moderator

Danny Sullivan
Founding Editor, Search Engine Land, @dannysullivan

Obsessed with SEO and SEM?

View the complete agenda here.

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