Obsessed With SEO & SEM

June 13-14, 2017: See agenda

10 years of search marketing success

Workshops @ SMX Advanced

Workshop Day: Monday, June 12, 2017

Bell Harbor Conference Center

Take a deep dive on mobile SEO, get in-depth AdWords training or learn advanced paid social media marketing tactics at an SMX Workshop. Conducted by recognized thought leaders in their fields, these educational resources offer best-practices training and critical industry networking opportunities.
Check out the line-up of digital marketing workshops:

Even with all of the new marketing channels that have opened up over the years, AdWords is still the core of many companies interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line. Join Brad Geddes for a full day of AdWords education and discussion that will teach you not only the best practices, but also advanced concepts and strategies that are based upon a decade of research and testing.

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Designed for paid social media marketing practitioners and managers, this day-long workshop will be an intensive dive into getting more out of paid social — from advanced-level learning on creative strategies to efficiently managing campaigns to discussions on broader trends that will impact companies and digital marketers in the years to come.

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Learn how to take advantage of Google Analytics as a powerful analysis and reporting tool for search marketing. Gain more meaningful data and insights to accelerate your performance.

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Learn the latest best-practices fundamentals directly from the world-renowned industry expert who coined the term “SEO”. Bruce Clay’s Advanced SEO Training course offers a detailed overview of the ranking and placement techniques required to overcome competition for top search engine rankings for desired keywords.

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Mobile optimization ensures that mobile visitors have an experience optimized for their mobile device. The mobile experience includes findability – how quickly and easily mobile users can find your products, services, and apps via mobile search engines.

This mobile SEO workshop will show you how to establish and develop a “natural” mobile SEO strategy — increasing your mobile search engine visibility and conversions.

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Content Marketing Mastery will help in-house marketers and consultants create better content marketing programs. You’ll learn how to identify content gaps, utilize data to make more informed decisions and hear how experts create promotion strategies that actually work.

The Content Marketing Mastery workshop focuses on four key areas including Strategy Development, Editorial Planning & Content Creation, Content Promotion & Measurement.

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