SMX East 2016 Agenda At A Glance

SMX East – Tuesday, September 27, 2016

Time SEO

SPONSORED BY:

SEM Mobile/Local/Retail Boot Camp Plus Sessions
7:00 AM-9:00 AM (2 hr) Breakfast & Registration
9:00 AM-10:15 AM (1 hr 15 min) Enterprise SEOs, Unite!

The Nine Billion Ads Of Search

Local Search Roundtable: Ask Us Anything About Local SEO & SEM

Keyword Research & Copywriting For Search Success

10:15 AM-10:45 AM (30 min) Refreshments
10:45 AM-12:00 PM (1 hr 15 min) Getting AMPed: What You Need To Know About Accelerated Mobile Pages & Google

Exploring The Upcoming AdWords & Bing Ads Changes

Beacons & Beyond: Offline Conversions And Online Retargeting

Paid Search Fundamentals

Scaling Enterprise Content Marketing to Drive World Class Results
Stone Temple Consulting

The Science of Advertising
Excel With Bing

Noon-1:30 PM (1 hr 30 min) Lunch, Expo Hall & SMX Theater Opens
1:30 PM-2:45 PM (1 hr 15 min) SEO & Social: Let's Dance!

Updating Your SEM Toolbox With New Shiny Tools

Retail Search Beyond Google: Get Found More, Sell More

Link Building Fundamentals

Excel & Data Storytelling
Excel With Bing

2:45 PM - 3:30 PM (45 min) Refreshments & Expo Hall Time
3:30 PM-4:45 PM (1 hr 15 min) How I Lost My Client's #1 Ranking And Their Profits Exploded Overnight!

The 2016 Quantitative Local SEO Ranking Factors Study

Satisfying The Need For Speed

Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch

Shopping Campaign Tips & Tricks You'll Want To Own

Search Engine Friendly Web Design

Roadtrippin’: Gas up Your Digital Strategy To Drive The Consumer Journey
Catalyst

Ad Copy Masters
Excel With Bing

4:45 PM-6:00 PM (1 hr 15 min) Expo Hall Reception
6:00 PM - 7:00 PM (1 hr) Evening Forum with Search Engine Land Editors
7:30 PM- 9:30 PM
(2 hours)
Janes of Digital
Venue: Shop Studios
528 W 39th St, Floor 3
New York, NY 10018
Learn more & RSVP now: http://www.janesofdigital.org

SPONSORED BY:


SMX East – Wednesday, September 28, 2016

Time SEO

SPONSORED BY:

SEM Brands Plus Sessions
7:30 AM-9:00 AM (1 hr 30 min) Breakfast & Registration
9:00 AM-10:00 AM (1 hr) Keynote Conversation: What's New And Cool At Google
10:00 AM-10:45 AM (45 min) Refreshments, Expo Hall & SMX Theater Opens
10:45 AM-12:00 PM (1 hr 15 min) What's New With Markup & Structured Data

What To Do When Google Can't Understand Your JavaScript

Internationalizing Your SEO

Perfect Your SEM Testing: How & Why To Evaluate Everything

Brands Talk Search Marketing

Attribution In AdWords
Learn With Google


You Ask, We Answer: SEO AMA with Bruce Clay and Duane Forrester
Bruce Clay, Inc


Noon-1:30 PM (1 hr 30 min) Lunch & Expo Hall Time
1:30 PM-2:45 PM (1 hr 15 min) Everything You Need To Know About Redirects

The Power of Google Featured Snippets in 2016 - Analysis, Case Studies, and Recommendations

Better Safe Than Sorry With HTTPS

Creating The Ideal Account Structure

The New 1+1=3: Using Search Marketing to Amplify TV Buys

Searching for Searchers Outside The Search Box

The Art Of Engaging Customers In A Multi-Channel World

Ads, Bidding and Experiments in 2016
Learn With Google


2:45 PM - 3:30 PM (45 min) Refreshments & Expo Hall Time
3:30 PM-4:45 PM (1 hr 15 min) Eye Tracking Update: How Users View & Interact With Mobile Search Results

What You Need To Know About Google App Indexing

What You Need To Know About Apple iOS App Search & Universal Links

How To Find, Hack & Build Great AdWords Scripts

Conquering Google Display & Gmail Ad Targeting

Q&A With AdWords Product Managers
Learn With Google


8:00 PM- 11:00 PM (3 hr)

SPONSORED BY:


SMX East – Thursday, September 29, 2016

Time SEO

SPONSORED BY:

SEM Analytics & Conversion Clinic
8:00 AM-9:00 AM (1 hr) Breakfast & Registration
9:00 AM-10:15 AM (1 hr 15 min) 20 Link Building Stories That Will Save your Site

Building A World-Class Enterprise SEO Team

Adaptable Content: The "New Organic" SEO

Your Mobile PPC Sucks (But It Doesn't Have To!)

Your Retargeting Sucks (But It Doesn't Have To!)

Location Targeting: The Benefits Of Thoughtful Segmentation

Conversion Rates & The Law of Diminishing Astonishment

SEO Site Clinic

10:15 AM-10:45 AM (30 min) Refreshments
10:45 AM-12:00 PM (1 hr 15 min) Optimizing Content For Voice Search & Virtual Assistants

Getting Images Right In Paid Search

Google Analytics Power-Reporting For SEO And SEM

Art Meets Insight: Eye Catching Visualizations For Better Analytics

Rethinking Conversion Optimization

Social Media Clinic

12:00 PM-1:00 PM (1 hr) Lunch
1:00 PM-2:15 PM (1 hr 15 min) Meet The SEOs

RLSA Will Save the Day!

The Lowdown On Google Customer Match One Year Later

The Most Important 2016 E-commerce KPI Benchmarks

Smarter SEM Attribution

SEM Tune-Up Clinic With The SMX Mechanics

2:15 PM-2:30 PM (15 min) Refreshments
2:30 PM-3:30 PM (1 hr) SEO Site Clinic

Paid Search Roundtable

NO SESSION

Link Building Clinic

3:30 PM-3:45 PM (15 min) Break
3:45 PM-4:45 PM (1 hr) Best Of Show: Top SMX Takeaways

Tell me more about SMX East!

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