See All You Get With an
SMX East Expo+ Pass — It’s Free!

An Expo+ Pass provides outstanding value.

Check out what you get:

  • Participate in Plus Sessions, full-length presentations featuring case studies and internet marketing best practices conducted by leading solutions providers.
  • Access to keynote presentations.
  • Meet the market-defining vendors. They are available to answer your search marketing questions and provide you with solution demonstrations. SMX East exhibitors include the engines, PPC management platforms, web analytics solutions, site development tools and a host of others. See the current list of exhibitors and sponsors here.

Plus Sessions

Tuesday, September 27 through Wednesday, September 28

The SMX Theater presentations, “Plus” sessions, exhibits, keynotes and Expo Hall reception are all included in your FREE Expo+ Pass.

Come spend a couple of hours, a day or stay for both days! You’ll be a more knowledgeable, inspired and motivated internet marketer. The SMX East Expo floor is open Tuesday, September 27 from noon to 6pm and Wednesday, September 28 from 10am to 4pm.

The Plus Session schedule will be posted soon.


Sponsored by
Stone Temple Consulting

Expo Hall Reception

Tuesday, September 27 from 4:45pm – 6:00pm

Trust us. The SMX Expo Hall Reception is the most fun you can have in an Expo hall. Everyone can join us to talk, relax and have drinks and snacks while you visit with all of the market leading solutions providers in the Expo Hall on Tuesday, September 27. See the full list here.


Janes of Digital

Tuesday, September 27 – 7:30pm to 9:30pm

Venue: TBD

Janes of Digital is a stylish event, is a platform for women who work in search and digital and is a place where all are welcome – this includes men. Come for the panel discussion on equity, diversity and inclusion. Stay for the drinks, networking and stimulating conversations. There is limited space so pre-registration is requested. Learn more at http://www.janesofdigital.org.

Landy Awards Gala

Wednesday, September 28 – 8pm to 11pm

Join search industry leaders and fellow colleagues as we “Celebrate the Power of Search” and honor the winners of the second annual Landy Awards presented by Search Engine Land!

The cost of admission is $125, which gives you access to an evening cocktail party packed with flowing libations, passed hors d’ouevres & gourmet food stations, entertainment and dancing. Plan to celebrate with search marketing industry peers and colleagues in style!

The Landy Awards Gala will take place at the elegant Edison Ballroom, 240 W 47th Street (between 7th and 8th Avenue), New York, NY 10036

*Space is limited, so secure your seat today! Ticket prices rise after July 24.


SMX East Expo+ Agenda – Tuesday, September 27, 2016 – Expo Hall Hours: 10:45am – 6:00pm

Time Plus Session Track
7:00am-9:00am
(1 hr 30 min)
Registration
10:45am-noon
(1 hr 15 min)
Stone Temple Consulting

Scaling Enterprise Content Marketing to Drive World Class Results

Too many businesses simply start doing content marketing without a program designed to drive results at scale. Links, targeting of your campaigns, strategic thinking, and a plan to scale are critical to success. Eric and Mark will show you proven processes for turning your content marketing efforts into a money making machine.

Come to this Session to Learn:
-What Content Drives the Most Visibility and Links to Your Site
-How to Design and Target Campaigns for Success
-Creative Ideas for Structuring Your Content to Gain a Competitive Advantage

Speakers: Eric Enge, CEO of Stone Temple Consulting & Mark Traphagen, Senior Director of Marketing of Stone Temple Consulting


Excel With Bing

The Science Of Advertising

The great Brand Bidding debate: get the latest research from Bing to create a winning brand campaign. Want to beat your competition? We’ll share the latest Bing data on New Trending Queries and what that means for your PPC campaigns. Presented by The Bing Data Science Team – Vivian Li (Sr. Data Scientist) & Matt Fisher (Sr. Demand Manager).


Noon-1:30pm
(1 hr 30 min)
Expo Hall
1:30pm-2:45pm
(1 hr 15 min)
Excel With Bing

Excel & Data Storytelling

Become a power house data story teller. We’ll show you the latest Excel tips, Excel PPC tactics and how to use data visualization to bring your data and PPC successes to life. Presented by Purna Virji (Sr. Client Dev & Training Manager) & Thomas Borland (Dir Search Insights).

2:45pm-3:30pm
(45 min)
Expo Hall Time
3:30pm-4:45pm
(1 hr 15 min)
Catalyst

Roadtrippin’: Gas up Your Digital Strategy To Drive The Consumer Journey

Is your target audience on a journey without a map? In a complex and crowded marketplace, you need to guide prospective customers down your path-to-purchase. In this session, Catalyst puts you in the shoes of the consumer and takes you along for the ride. We’ll be providing key strategies & tactics to reach your target at each stage in the consumer journey and maximize conversions. Attendees will leave with:

  • An understanding of how an “audience first” approach can lead to greater consumer engagement and a better return at every stage
  • Examples of how to use APIs and first and third-party data for greater actionable insights
  • Strategies to leverage social beyond likes and to maximize ROI
  • Tips for integrating search & social for cost and operational efficiencies
  • Opportunities for using scripts to increase lower funnel conversions

We’ll also be holding a raffle for an Uber Gift Card!


Excel With Bing

Ad Copy Masters

Combine science and creativity to get the greatest performing Ad Copy. We’ll share Bing insights, host a writing demo and share Bing research to guarantee you get the most out of your text ads. Presented by Rachel Rogowin & Special Guest.

4:45pm-6:00pm
(1 hr 15 min)
Expo Hall Reception
6:00pm-7:00pm
(1 hr)

Evening Forum with Search Engine Land Editors

SMX East Expo+ Agenda – Wednesday – September 28, 2016 – Expo Hall Hours: 10:00am – 4:00pm

Time Plus Session Track
7:00am-9:00am
(2 hr)
Registration
9:00am-10:15am
(1 hr 15 min)

Keynote Conversation: What’s New And Cool At Google

Google continues to innovate and announce new products and services that benefit all search marketers. In this wide-ranging keynote conversation, come hear Google’s Jerry Dischler, Vice President, Product Management, AdWords, and Babak Pahlavan, Senior Director, Measurement and Analytics discuss the recent changes to AdWords & Analytics, including new “mobile-first” bidding support, “promoted pins” to put advertisers on Google Maps, longer text ads, as well as the roadmap for attribution for Google as a whole.

You’ll also be the first to hear about a new free product that Google will announce during this can’t-miss keynote conversation.

10:00am-10:45am
(30 min)
Expo Hall & SMX Theater Opens
10:45am-Noon
(1 hr 15 min)

Attribution In AdWords

The customer journey can be long and complex, not only across time but across devices. Being able to identify which ads really and truly influenced someone’s decision is a tough proposition, but it’s a crucial one to get right. This session covers how to think about approaching attribution in AdWords so that you can identify how your advertising affects people during crucial, decision-making moments.

Learn With Google


You Ask, We Answer: SEO AMA with Bruce Clay and Duane Forrester

Every time Bruce Clay and Duane Forrester open the floor to questions, it’s a packed room. That’s because there’s no substitute for results and experience. If you’ve run into an SEO roadblock, they’ve implemented an effective solution. Bring your questions to this AMA session open to all comers. Bruce Clay is an expert veteran who has been optimizing websites for search rankings since 1996 – two years before Google. Duane Forrester is a former search engine rep and noted industry expert. They are both in the running for best hair in the biz. Come to the session to cast your vote and get answers to all your SEO questions. Speakers: Bruce Clay, President of Bruce Clay, Inc. & Duane Forrester, Vice President of Organic Search Operations of Bruce Clay, Inc.

Bruce Clay, Inc.
Noon-1:30pm
(1 hr 30 min)
Expo Hall
1:30pm-2:45pm
(1 hr 15 min)

Ads, Bidding and Experiments in 2016

This year has been a big one for AdWords. Ads and bidding, two fundamental elements of digital marketing, have seen huge changes. Join us for a session about how you should respond to those changes, including a detailed dive into setting up rigorous and insightful experiments that ensure you’re making the right changes.

Learn With Google
2:45pm-3:30pm
(45 min)
Expo Hall
3:30pm-4:45pm
(45 min)

Q&A With AdWords Product Managers

Join Google for a candid conversation with the AdWords Product Managers behind your favorite tools, reports and features. In this interactive panel, you’ll have the chance to ask your latest AdWords questions and learn how the Google product team is addressing today’s hottest advertising topics.

Learn With Google
8:00pm-11:00pm
(3 hr)

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