Obsessed With SEO & SEM

See All You Get With an
SMX East Expo+ Pass — It’s Free!

An Expo+ Pass provides outstanding value.

Check out what you get:

  • Participate in Plus Sessions & the Learn with Google classroom, full-length presentations featuring case studies and internet marketing best practices conducted by leading solutions providers.
  • Access to keynote presentations. Join us on Tuesday, September 29 for the always special Evening Forum with Danny Sullivan where you, the audience, get to dictate the topics discussed. On Wednesday, September 30th hear Google’s Brad Bender keynote on Impacting Search Through Display & Programmatic
  • Meet the market-defining vendors. They are available to answer your search marketing questions and provide you with solution demonstrations. SMX East exhibitors include the engines, PPC management platforms, web analytics solutions, site development tools and a host of others. See the current list of exhibitors and sponsors here.

Network with speakers, conference attendees and vendors.

You are invited to attend:

Trust us. The SMX Expo Hall Reception is the most fun you can have in an Expo hall. Everyone can join us to talk, relax and have drinks and snacks while you visit with all of the market leading solutions providers in the Expo Hall on Tuesday, September 29. See the full list here.


Janes of Digital

Tuesday, September 29 – 7:30pm to 9:30pm

Venue: 404

Address: 404 10th Ave, New York, NY 10001 (on the corner of 10th Ave and W 33rd St)

Distance from Javits: .3 mi or 6 min walking

Register here now!

Janes of Digital is a gathering of women who work in the search and digital space and want to support and encourage each other with a cocktail in hand. It’s like getting together with your friends after work, but better because these friends are also industry connections.

Join us for small bites, cocktails, connecting and a panel discussion with leaders in the industry. The evening discussion will focus on how individuals and organizations can foster a mindset and environment that help women build their personal brand and develop their careers.

All are welcome (this means you too, men), but space is limited, so all attendees will be asked to pre-register for this event. Pre-Register Now here: http://smxpo.com/janesNYC15 & Don’t forget to bring your SMX badge!


SMX After Dark

SMX After Dark Party & Landy Awards Celebration

Wednesday, September 30 – 8pm to 11pm

This year’s SMX After Dark party will be bigger and better than ever – you won’t want to miss it! The evening event will feature an open bar, appetizers, networking and special entertainment.

Join search industry leaders and fellow colleagues as we “Celebrate the Power of Search” and honor the winners of the inaugural Landy Awards presented by Search Engine Land!

All profits from After Dark tickets sold, plus the proceeds from the 2015 Landy Awards entry fees will be donated between this year’s selected charities: BeTheMatch.org and CODE.org. You can buy your $75 ticket when you register for any SMX pass.

SMX After Dark will take place at historic Providence, 311 West 57th Street (btw 8th and 9th-closer to 8th) across from the Hearst building, an 8 minute walk from the Sheraton.


The SMX Theater presentations, “Plus” sessions, exhibits, keynotes and Expo Hall reception are all included in your FREE Expo+ Pass.

Come spend a couple of hours, a day or stay for both days! You’ll be a more knowledgeable, inspired and motivated internet marketer. The SMX East Expo floor is open Tuesday, September 29 from noon to 6pm and September 30 from 10am to 4pm.

SMX East Expo+ Agenda – Tuesday, September 29, 2015 – Expo Hall Hours: 12:00pm – 6:00pm

Time Plus Session Track Theater Track
7:30am-9:00am
(1 hr 30 min)
Registration Opens
9:00am-10:15am
(1 hr 15 min)
Bing

Beyond Keywords: Audience Based Buying with Bing Ads

Search is no longer defined by a one-dimensional question and answer format – it’s about understanding people, in their specific context, using a richer palette of signals. It’s no longer just about keywords but audiences. Come join this session and learn about the benefits and strategies of audience based buying such as Remarketing in Paid Search. You’ll walkaway learning about how to setup and test remarketing, what type of audience lists to create and other audience based buying opportunities.

Speaker:
Eric Couch, Client Development & Training Manager, Bing
10:15am-10:45am
(30 min)
Refreshment Break
10:45am-noon
(1 hr 15 min)
Stone Temple Consulting

Designing a Winning Content Marketing Campaign

Content marketing is all the rage, but too many people don’t know how to invest in it. However, using in-depth competitive analysis, and the right organizational plan, it’s possible to map this out in detail. Attend this session to see the process for building your own winning plan.

Noon-1:30pm
(1 hr 30 min)
Lunch & Expo Hall 12:00pm-12:20pm – Bruce Clay Inc.
12:20pm-12:40pm – PageOnePower
12:40pm-1:00pm – Majestic
1:00pm-1:20pm – Linkdex
1:20pm-1:40pm – gShift
1:30pm-2:45pm
(1 hr 15 min)
Page One Power

What You Need To Know About Enterprise Link Building

Enterprise websites have unique needs that differentiate them from other websites. The size, brand equity, reputation, and integration among other things. In this session you’ll hear what Link Building looks like for enterprise websites. Learn how Scalability, Brand Assimilation, Integration, High Quality Links, and ROI all make a successful Enterprise Link Building project.

—How is an enterprise website different from all other websites?
—What are the needs of a enterprise link building project?
—How can I get the kinds of links that will make a difference for my enterprise website?

Speakers:
Joe Oliver, Director of Production, Page One Power
Cody Cahill, Project Manager, Page One Power

2:40pm-3:00pm – vSplash

2:45pm-3:30pm
(45 min)
Expo Hall 3:00pm-3:20pm – Textbroker
3:20pm-3:40pm – Dialogtech
3:30pm-4:45pm
(1 hr 15 min)
Stone Temple Consulting

Optimizing Paid Search Automation For Click-To-Call

So you use Marin, Kenshoo, Doubleclick or IgnitionOne and do some or all of your paid search efforts yield phone calls? If so this session is for you, experts will show how to optimize for these platforms through live demos.

Speakers:
John Busby, SVP, Marketing & Customer Insights, Marchex
Nilesh Dhawale, Senior Program Manager 2, Marchex
4:45pm-6:00pm
(1 hr 15 min)
Expo Hall Reception

Meet the market leading solution providers exhibiting at SMX East, while enjoying a beverage, snacks and networking.

5:00pm-5:20pm – Stone Temple Consulting
5:20pm-5:40pm – Yext
5:40pm-6:00pm – New Jupiter Media
6:00pm-7:00pm
(1 hr)

Evening Forum With Danny Sullivan

SMX East Expo+ Agenda – Wednesday – September 30, 2015 – Expo Hall Hours: 10:00am – 4:00pm

Time Plus Session Track Theater Track
7:00am-9:00am
(2 hr)
Registration Opens
9:00am-10:00am
(1 hr)

Keynote Conversation with Brad Bender, Vice President of Product Management, Google Display Network

10:15am-10:45am
(30 min)
Expo Hall

10:20am-10:40am – Brafton
10:40am-11:00am – BKA Content

10:45am-Noon
(1 hr 15 min)

AdWords Product Manager Q&A

Join Google for a candid conversation with AdWords Product Managers! These are the folks who’ve built your favorite AdWords tools, reports and features. This lively panel will answer questions, address hot topics and engage in live Q&A in our Learn with Google Classroom.

Learn With Google
Noon-1:30pm
(1 hr 30 min)
Lunch Break & Expo Hall 12:00pm-12:20pm – Invoca
12:20pm-12:40pm – seoClarity
12:40pm-1:00pm – Marchex
1:00pm-1:20pm – Analytics SEO
1:20pm-1:40pm – quantcast
1:30pm-2:45pm
(1 hr 15 min)

Finding Actionable Insights with AdWords & Google Analytics

Determining success in your AdWords account comes down to what happens after a click. This session dives deep on reporting & analysis techniques across AdWords and Google Analytics. Find out how you can generate the types of insights that lead to sustained account success.

Learn With Google

2:40pm-3:00pm – SweetIQ

2:45pm-3:30pm
(45 min)
Break & Expo Hall 3:00pm-3:20pm – YP
3:20pm-3:40pm – Momentfeed
3:30pm-4:45pm
(45 min)

Conversions: Capturing and Counting Them All

A customer’s interaction with your business can be carried out across different channels: online, across devices, in your store or over the phone. This presentation will cover all of the ways to capture and count conversions no matter where they occur.

You’ll learn how to develop an end-to-end digital strategy to drive conversions through calls and across devices, online and offline, and close the conversion loop by measuring each of the paths consumers can now take.

Learn With Google
4:45pm-5:00pm
(15 min)
Refreshment Break
5:00pm – 6:15pm
(1 hr 15 min)

Win your Consumers and the Digital Shelf

Shoppers behavior is constantly changing, and it’s a challenge to keep up with growing consumer expectations while running your business. In this session, learn what you need to do win the digital shelf with Google Shopping. Find out how to encourage click behavior, using the latest tools to optimize your Shopping campaign, and drive more sales.

Learn With Google
8:00pm-11:00pm
(3 hr)

SMX After Dark Party & Landy Awards Celebration

Tell Me More About SMX East!

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