Local Search Advantage Workshop
Most purchases happen offline, but the vast majority are researched online first. That means local digital marketing should be at the center of most online media strategies. Mobile user behavior has further underscored the importance of local digital for enterprises and small businesses alike.
Local Search Advantage is a deep dive on local digital marketing. This full-day workshop will offer practical advice and best practices for marketers, brands and business owners of all sizes. Topics covered at the Local Search Advantage Workshop will include:
- Google My Business: Everything You Need to Know
- Local SEO Strategy & Critical Tactics
- Driving and Tracking Online-to-Offline Conversions
- Developing a Winning Local-Social Strategy
- Building or Fixing Your Online Reputation
- Mobile SEO and SEM Best Practices
- Call Tracking and Analytics
- Top Tools for Local Marketers
If you’re serious about maximizing your opportunities in local search, register for the Local Search Advantage workshop today!
Register today to ensure your spot. Seating is limited. Here are the two ways to attend:
Interested in sending a team? Check out our special Team Rates!
There are a limited number of tickets available.
Note: Local Search Advantage Workshop will be held on Monday, September 26 in the lower level meeting rooms at the Sheraton New York Times Square Hotel, 811 Seventh Avenue, New York, NY 10019. The seminar will begin promptly at 9:00 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served. The seminar will end at approximately 5:00pm.
Have questions? E-mail us at registration [at] searchmarketingexpo.com or call (877) 242-5242.
Meet Greg Sterling
Greg is VP of Strategy and Insights for the Local Search Association. Previously he was a senior analyst for Opus Research’s Internet2Go program. Sterling is also a contributing editor for Search Engine Land and Marketing Land, leading online blogs about search and digital marketing.
Until he left in 2006, Sterling ran The Kelsey Group’s Interactive Local Media program. Before ILM he was a producer at TechTV. Prior to TechTV, Sterling was part of the editorial team at AllBusiness.com. And way back in the 1990s, Sterling was a practicing attorney. (Parents don’t let your kids go to law school.)
He is frequently cited and quoted in leading US publications regarding the search, local and mobile markets.