Monday, October 23, 2017, The Westin New York at Times Square (9th Floor)
Extend the SMX experience! Take a deep dive on SEO, PPC, social, and e-Commerce with an SMX Workshop. Conducted by recognized thought leaders in their fields, these educational resources offer best-practices training and industry networking opportunities. You’ll select ONE of these great search marketing workshops and enjoy a full day of learning! Check out the line-up:
Spend a day with a master SEO and come away with cutting-edge SEO techniques – tackling RankBrain, voice search, AMP, featured snippets and more – that can help raise your rankings and visibility in search engines…
Certified Knowledge Advanced AdWords Training
Even with all of the new marketing channels that have opened up over the years, AdWords is still the core of many companies interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line. Join Brad Geddes for a full day of AdWords education and discussion that will teach you not only the best practices, but also advanced concepts and strategies that are based upon a decade of research and testing…
Mastering Social Media Advertising
Designed for paid social media marketing practitioners and managers, this day-long workshop will be an intensive dive into getting more out of paid social — from advanced-level learning on creative strategies to efficiently managing campaigns to discussions on broader trends that will impact companies and digital marketers in the years to come…
Essential Online Marketing Tactics for E-commerce
Is your company selling directly to consumers? Are you moving from the physical shelf to the digital shelf? Are your consumers making more and more of their purchasing decisions online? If so, this workshop is perfect for you. We will take a consumer-first approach to digital commerce and look at how to find the right platforms to sell goods and services to your customers. From there, we will take a closer look at the pros and cons of each of the platforms and tactics – PPC, eBay, social, SEO, PLAs, Hooklogic, Amazon, and many more.
Industrial Strength Advanced Technical SEO
Do you deal with big SEO problems? Do you work in a large enterprise, or have a site with millions (or billions) of web pages? If so, the basic SEO training material is not what you’re looking for.
You’re looking for the master class, the one that is loaded with advanced content. Topics include how to analyze and solve a variety of thorny technical SEO challenges, how to create and implement progressive web apps, PWAMPs, how to understand the impact of machine learning and AI on search…
Mastering Conversion Rate Optimization
Whether exploring conversion rate optimization (CRO) for the first time or dreaming of website personalization, a new and free testing tool from Google called Google Optimize will help you learn about your target audience segments and generate more revenue from them.