Workshops

Monday, September 26, 2016, Sheraton New York Times Square Hotel

Extend the SMX experience! Take a deep dive on SEO, PPC, local marketing and in-house SEO at an SMX Workshop. Conducted by recognized thought leaders in their fields, these educational resources offer best-practices training and industry networking opportunities. Check out the line-up:

Most purchases happen offline, but the vast majority are researched online first. That means local digital marketing should be at the center of most online media strategies. Mobile user behavior has further underscored the importance of local digital for enterprises and small businesses alike.

Local Search Advantage is a deep dive on local marketing, covering all of the topics necessary to be found by buyers when they’re looking to purchase.

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The In-house SEO Exchange is a closed-door event for In-house SEOs only. We tackle the pressing issues facing enterprise-level SEOs through candid and open discussion with others in the trenches. Learn the types of technical tricks, organizational management, reporting metrics, and many other SEO strategies the in-housers are applying at big brands like Disney, Shopzilla.com, eBay, and Logitech to build best of class in-house SEO programs.

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Even with all of the new marketing channels that have opened up over the years, AdWords is still the core of many companies interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line. Join Brad Geddes for a full day of AdWords education and discussion that will teach you not only the best practices, but also advanced concepts and strategies that are based upon a decade of research and testing.

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Learn the latest best-practices fundamentals directly from the world-renowned industry expert who coined the term “SEO”. Bruce Clay’s SEO Training course offers a detailed overview of the ranking and placement techniques required to overcome competition for top search engine rankings for desired keywords.

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