What SMX London Offers to you:
Something for Everyone: Whether you’re a web designer, developer, in public relations, advertising or traditional marketing, it’s imperative for you to maintain your ongoing education in search marketing and its ever-changing ways. As organizations integrate online and offline marketing, it’s crucial to understand how search fits in with the “big picture,” not only contributing to enhanced brand exposure but in many cases paying for itself via measurably improved ROI.
Proven Tactics: Google algorithm changes making your organic rankings erratic? What’s the best way to profit from increased mobile device traffic? Are Enhanced Campaigns diminishing the effectiveness of your paid search advertising? What’s the potential of social media, and should you invest budget in this new channel in light of the dizzying array of options available?
Expert Faculty: More than 50 of the best minds in internet marketing will share the tactics that make them successful in SEO, paid search, social media marketing, semantic SEO and more.
Indispensable Networking: Connect with others who share your interests at the structured and social networking events woven into SMX London.
Constant Change, Challenges & Opportunities: Spending on digital marketing now exceeds print advertising, and is on pace to overtake television spending in just a few years. Budgets, priorities and tactics need to keep pace with new channels and opportunities. That’s why we design and program SMX conferences to provide you with actionable content, qualified speakers and orchestrated networking opportunities. Those ingredients ensure you are up to speed with the tactics and strategies necessary to maintain a competitive edge.
Best-of-breed Solutions & Tools: Visit the SMX Expo Hall and evaluate the latest tools and solutions to help you reach your audience, convert your visitors and optimize your results.
Experienced search engine marketers: exchange ideas, influence the industry and build your network at SMX.
Search Marketing Expo is the only search marketing conference designed exclusively for experienced internet marketers. Sessions are fast-paced, Q&A-packed, frequently controversial, always informative…and don’t stop to cover the basics. Fluent in search engine marketing? Come to SMX and engage with others who speak your native language.
Be a leader among the leaders in search marketing by attending. Influencing industry developments is an essential mission of Search Marketing Expo, which connects search marketers, decision makers from the search engines, and other key industry stakeholders. You’ll participate in conversations orchestrated to debate thorny issues and move the industry forward.
And there will be plenty of learning and sharing. The most accomplished search marketers in the world will present cutting edge tips for driving traffic and increasing conversions from paid search advertising, SEO, social media marketing, search analytics and more.
Convenience is an SMX hallmark:
- Need to stay connected? Our session rooms have Wifi. For free. For everyone.
- Don’t worry about finding something tasty and nourishing to eat. Breakfast, hot lunches, snacks and beverages are all included.
Finally, SMX is intentionally intimate, so you’ll be certain to meet the people you want to meet. We could relocate and sell more tickets, but the ingredients — the content, networking, and energy — are too precisely formulated to change.
International Search Summit
This year for the second time the International Search Summit will be running as part of SMX, on 12th May. Whether you’re client side or an agency, if you’re involved in international campaigns, you don’t want to miss this. Check out the agenda and sign up just for ISS or both SMX Advanced and ISS at a special combo price.
Programmed by SearchEngineLand
SMX London is programmed by the sharpest minds and most experienced team in search marketing. Together, Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman have covered the topics, interviewed the news makers and educated generations of search marketers. Read what you can expect from an SMX conference here.
“Search is a “desirecast”, an ideal advertising medium where consumers tell advertisers exactly what they want. All advertisers need to do is tune-in to this desirecast” – Danny Sullivan.
Exceptional Content – Programme by Search Engine Land
Search Marketing Expo – SMX London content is is what gives it the competitive edge. Dramatically increase the number of people who come to your site with ROI enhancing paid search advertising and search engine optimisation techniques and best practices.
SMX London is programmed by the editors of Search Engine Land, the site search marketers trust to deliver decision-informing news and thought-provoking analysis.
SMX London co-chair Danny Sullivan has been writing about search engines and programming search marketing events for a decade. He is renowned for producing quality shows where the information presented is so good that attendees frequently start implementing tips during breaks! Danny is Editor-In-Chief of Search Engine Land, the leading news and analysis blog for search marketing professionals and is a creative force behind SMX.
Conference co-chair Chris Sherman has analysed and influenced developments in search marketing for more than a decade. He is Executive Editor of Search Engine Land and the creative force behind Search Marketing Expo events around the world. He is also the author of several books on search marketing and technologies, including “Google Power: Unleash the Full Power of Google,” published by McGraw-Hill.
Who Should Attend?
- Advertising Budget Holders
- In-house search marketers
- Brand managers
- Paid search advertising planners and buyers
- Organic search optimization specialists
- Web technology professionals