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International Search Summit 2016

 

17th May 2016
etc.venues, Liverpool St – Norton Folgate

This is THE event for anybody involved in running, implementing or managing online projects in more than one language or country. Offering a full day of sessions focusing on international and multilingual search topics, speakers hailing from around the globe and a room full of fellow international marketers; this is a must-attend event for anyone working in the international search space.


International Search Summit – SMX London

The International Search Summit London will complement the content of SMX with an entire day focusing on the complexities, challenges and opportunities of international search and social media marketing.

If you are targeting multiple languages, countries and cultures this one day event will arm you with a wealth of ideas, techniques and solutions to implement in your campaigns.


Register Now For Just £495

ISS London – Agenda 2016

9.00am

Maximising International Opportunities

We all know the opportunities for businesses expanding into international markets are big – but just how big? Here we’ll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.

Immanuel Simonsen – Head of Research, Webcertain


9.45am

Creating A Winning Global Digital Strategy

When developing a digital strategy for an international business, there are so many factors to consider in order to provide a consistent, relevant and engaging experience for your customers. Chris Green, EMEA Digital Manager at SAP, will share his experience of running projects from a global perspective to local adoption. SAP’s 1DX (One Digital Experience) project will be leveraged to highlight some of the major challenges facing the all marketers involved, as well as solutions for overcoming them.

Chris Green – EMEA Digital Manager, SAP


10.30am

Coffee Break


10.45am

Search Trends and Paid Search in Russia

Russia is Europe’s largest internet market, and its home grown search engine Yandex is the market leader, making it an essential channel for any organisation wishing to reach a Russian audience. Tatiana will share insights into this intriguing market and demonstrate how to get the most out of a presence on Yandex.

Tatiana Bashlycheva – Yandex International


11.15am

Understanding Trends and Search Behaviour for International SEM Success

There is no doubt that a one size fits all approach is ineffective when it comes to international search. In this session, James will share insights into the differences in search behaviour between countries, as well as key trends and preferences that will impact how you tackle individual markets with online campaigns. He’ll also highlight ways in which search marketers can utilise Bing to develop and run effective and successful international paid search campaigns.

James Murray – Search Advertising Lead, Bing


11.45am

Creating an Effective Global Web Presence

In this session, Tracy will share insights from a recent global website launch; touching on technical, organisational and cultural factors to demonstrate how to create efficiencies, improve organic performance and compete with more established players in the market.

Tracy Wood – StreetSmart Social


12.15pm

Lunch


1.15pm

Geo-Targeting: Being in the Right Place at the Right Time

Geo-targeting is a complex area and a major headache for many global organisations. This session will address the key challenges of geo-targeting, looking at the different options available and explaining how to effectively hreflang on global sites.


1.45pm

Geo-Targeting: Using Geo-Targeting To Improve Performance in Paid Campaigns

Whether you’re using Google Adwords, Bing Ads or other paid media channels, accurately geo-targeting campaigns will have a big impact on your campaigns’ success. Rumyana will focus on specific challenges and share examples of success, as well as key tips to ensure your ads show in the right place at the right time

Rumyana Miteva – Head of Performance, HouseTrip


2.15pm

Scaling International SEO In Enterprise Environments

With over 1000+ web properties in 24 markets, being able to scale and effectively manage international SEO efforts is essential for Sage’s online success. Steve will share examples of how the business achieves this and tips which can be applied to SEO efforts across any global business, whatever the size.

Steve Lock – Senior Global SEO Manager, Sage


2.45pm

Afternoon coffee break


3.00pm

Using Social Media To Drive Global Engagement and Sales

Social media is undoubtedly a vital part of the digital marketing mix for any business, but creating and managing an effective, real-time social media presence in multiple markets is a real challenge facing many businesses. In this session, Anna will share how The View from the Shard built up an international social audience from scratch, how it uses social to engage and attract potential visitors and its unique approach to social media in the Chinese market, which has been a great success.

Anna Domingo – Marketing Director, The View From The Shard


3.30pm

Creating Digital Success in China with Baidu

For many businesses, targeting China is high on the priority list. However, such a unique market requires a unique strategy and a good understanding of the culture and audience. This session will highlight some key facts to keep in mind when targeting China, as well as how to utilise its leading search engine Baidu to drive brand awareness and traffic.

Christina Xu – Business Solutions Manager, Webcertain


4.15pm

Interactive Discussion and Final Q&A

Share your experiences, hear from your peers and discuss the topics, questions and challenges that matter to you! This session aims to ensure you leave ISS with all the answers and insights you came to find!


5.00pm

Networking Drinks

** Sessions/Speakers may be subject to change


What Past Delegates Said:

I came to the International Search Summit with an international SEO problem. I left with a solution – Dan McCourt, Ecommerce Manager – SouthCo

“I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geo-targeting was great. There was a sense of mutual interests that you don’t often come across in your daily work” – Arne van Elk, RNW

“The International Search Summit exceeded my expectations. I was pleasantly surprised by the high professionalism of the speakers as well as the friendly atmosphere. This event has proven that the most valuable information doesn’t have to be presented by ‘Internet celebrities’. It was a pleasure for me to meet real thought leaders in multilingual search marketing” – Martin Kura, Consultant

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