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International Search Summit 2016

 

17th May 2016
etc.venues, Liverpool St – Norton Folgate

This is THE event for anybody involved in running, implementing or managing online projects in more than one language or country. Offering a full day of sessions focusing on international and multilingual search topics, speakers hailing from around the globe and a room full of fellow international marketers; this is a must-attend event for anyone working in the international search space.


International Search Summit – SMX London

The International Search Summit London will complement the content of SMX with an entire day focusing on the complexities, challenges and opportunities of international search and social media marketing.

If you are targeting multiple languages, countries and cultures this one day event will arm you with a wealth of ideas, techniques and solutions to implement in your campaigns.


Register Now For Just £495

ISS London – Agenda 2016

9.00am

Maximising International Opportunities

We all know the opportunities for businesses expanding into international markets are big – but just how big? Here we’ll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.

Immanuel Simonsen – Webcertain


9.45am

Creating A Winning Global Digital Strategy

When developing a digital strategy for an international business, there are so many factors to consider in order to provide a consistent, relevant and engaging experience for your customers. Chris Green, EMEA Digital Manager at SAP, will share his experience of running projects from a global perspective to local adoption. SAP’s 1DX (One Digital Experience) project will be leveraged to highlight some of the major challenges facing the all marketers involved, as well as solutions for overcoming them.

Chris Green – SAP EMEA


10.30am

Coffee Break


10.45am

Search Trends and Paid Search in Russia

Russia is Europe’s largest internet market, and its home grown search engine Yandex is the market leader, making it an essential channel for any organisation wishing to reach a Russian audience. Tatiana will share insights into this intriguing market and demonstrate how to get the most out of a presence on Yandex.

Tatiana Bashlycheva – Yandex


11.15am

Understanding Trends and Search Behaviour for International SEM Success

There is no doubt that a one size fits all approach is ineffective when it comes to international search. In this session, James will share insights into the differences in search behaviour between countries, as well as key trends and preferences that will impact how you tackle individual markets with online campaigns. He’ll also highlight ways in which search marketers can utilise Bing to develop and run effective and successful international paid search campaigns.

James Murray – Bing


11.45am

Managing Large- Scale International PPC Campaigns

For most global businesses, PPC is an integral part of their digital strategy, delivering relevant customers and good returns. Jim Banks, Head of Biddable Media at Cheapflights, will discuss the factors that impact international PPC campaigns, pitfalls to be aware of and share tips for effectively managing large-scale, multilingual campaigns.

Jim Banks – Cheapflights


12.15pm

Lunch


1.30pm

Geo-Targeting: Being in the Right Place at the Right Time

Geo-targeting is a complex area and a major headache for many global organisations. This session will address the key challenges of geo-targeting, looking at the different options available and explaining how to effectively hreflang on global sites.


2.15pm

International SEO in a Global Brand

Hear from an SEO working in-house in a major global brand, sharing insights and tips into managing SEO at scale, both from a technical and organisational perspective.

Steve Lock – Sage


3.00pm

Afternoon coffee break


3.15pm

Creating Digital Success in China with Baidu

For many businesses, targeting China is high on the priority list. However, such a unique market requires a unique strategy and a good understanding of the culture and audience. This session will highlight some key facts to keep in mind when targeting China, as well as how to utilise its leading search engine Baidu to drive brand awareness and traffic.


4.00pm

Interactive Discussion and Final Q&A

Share your experiences, hear from your peers and discuss the topics, questions and challenges that matter to you! This session aims to ensure you leave ISS with all the answers and insights you came to find!


5.00pm

Networking Drinks

** Sessions/Speakers may be subject to change


What Past Delegates Said:

I came to the International Search Summit with an international SEO problem. I left with a solution – Dan McCourt, Ecommerce Manager – SouthCo

“I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geo-targeting was great. There was a sense of mutual interests that you don’t often come across in your daily work” – Arne van Elk, RNW

“The International Search Summit exceeded my expectations. I was pleasantly surprised by the high professionalism of the speakers as well as the friendly atmosphere. This event has proven that the most valuable information doesn’t have to be presented by ‘Internet celebrities’. It was a pleasure for me to meet real thought leaders in multilingual search marketing” – Martin Kura, Consultant

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