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International Search Summit 2017

 

22nd May 2017
etc.venues, Liverpool St – Norton Folgate

This is THE event for anybody involved in running, implementing or managing online projects in more than one language or country. Offering a full day of sessions focusing on international and multilingual search topics, speakers hailing from around the globe and a room full of fellow international marketers; this is a must-attend event for anyone working in the international search space.


International Search Summit – SMX London

Success in international digital marketing is not just about translating your website and localising your content. It’s not just about technical expertise in geo-targeting or automation. It’s not simply reliant on processes across global teams.

It’s a combination of all of these factors, and more. Global search success comes from combining local, cultural knowledge and expertise with technical skills and robust efficient processes, whatever your business size or sector.

The International Search Summit takes these pieces of the jigsaw and puts them together. A range of expert speakers with diverse experience will share insights, tips and tactics across the key components of success global campaigns and leave you with a clear vision of how to take your international efforts to the next level.

The sessions at ISS will assume some level of knowledge of search practices and techniques, and they will focus on the specific challenges, considerations and tactics that impact international online campaigns.

And it’s not just hearing what the experts have to say. There is also plenty of opportunities to ask questions, share experiences and get to the heart of the biggest global challenges facing you and your business.


Register Now For Just £495


Sessions

The Global Internet Landscape and Search Opportunities

We all know the opportunities for businesses expanding into international markets are big – but just how big? We’ll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations

Gemma Houghton – Webcertain

Are You Maximising Your Internationalisation Options?

While International SEO can be challenging, there are lots of tools and tactics available to help you make it clear to the search engines which country your content is targeting. Juan Felipe Rinçon, Global Lead, Search Outreach at Google will dig into all of the options available and share insights into how to maximise them. From geo-targeting and hreflang, to regional distinctions, phone numbers to structured data, this session will leave you with actionable tips for nailing your global targeting.

Juan Felipe-Rinçon, Global Lead Search Outreach – Google

Missed Opportunities in International SEO

Many multinationals have seen huge successes and major fails in the pursuit of international glory. Drawing on his vast experience, working with some of the biggest global brands, Bill will look at some of these examples and highlight common areas of missed opportunity. He’ll also provide practical tactics and techniques to ensure efficiency and effectiveness across global markets. A fantastic opportunity to hear from one of the most knowledgeable international SEO practitioners in the world.

Bill Hunt, Global Strategy Consultant – Back Azimuth Consulting

International Site Speed: A Complete Guide To Super-Speed Around The World

Site speed is an important factor for search engines and users alike: a slow site most likely means slow sales and low rankings. Bastian Grimm will share his top strategies for ensuring your site loads as fast as possible, wherever in the world it’s being accessed. He’ll dig into HTTPS and HTTP/2, image formats, custom fonts, AMP, as well as sharing insights into which tools can help when optimising site speed on an international scale.

Bastian Grimm, Director Organic Search – Peak Ace AG

Glocalisation: International Content Marketing Strategies

With content becoming ever more important for both search engine rankings and audience engagement, developing an effective international content strategy is essential. But how much can you replicate across markets and how much needs to be tailored for each country? How do you create a framework and processes for creating and managing content effectively and efficiently? What should you outsource vs manage in-house? Lahcene Guerrouj will answer these questions and more and share insights from his experience managing content in a global brand.

Lahcene Guerrouj, Global Content Marketing and Localization Manager – Salesforce

Optimising for the Global Search Engines

When targeting international markets, Google is not the only search engine to consider. We’ll look at the differences between organic and paid optimisation tactics for the major global search engines including Yandex and Baidu, providing insights into how to maximise visibility and generate ROI.

Speaker(s) TBC

More speakers and sessions will be confirmed soon


What Past Delegates Said:

I came to the International Search Summit with an international SEO problem. I left with a solution – Dan McCourt, Ecommerce Manager – SouthCo

“I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geo-targeting was great. There was a sense of mutual interests that you don’t often come across in your daily work” – Arne van Elk, RNW

“The International Search Summit exceeded my expectations. I was pleasantly surprised by the high professionalism of the speakers as well as the friendly atmosphere. This event has proven that the most valuable information doesn’t have to be presented by ‘Internet celebrities’. It was a pleasure for me to meet real thought leaders in multilingual search marketing” – Martin Kura, Consultant

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