Obsessed With SEO & SEM

March 21-23, 2017: SEE AGENDA

10 years of search marketing success

SMX West In-Person Networking – Monday, March 20, 2017

6:00 PM- 7:00 PM
(1 hour)

SPONSORED BY:

SMX West – Tuesday, March 21, 2017

Time SEO SEM

SPONSORED BY:

Retail & Local Boot Camp Plus Sessions
7:00 AM-9:00 AM
(2 hr)
Breakfast & Registration
9:00 AM-10:00 AM
(1 hr)
The Future Of Google Is Now: How Google Assistant Is Transforming Search
10:00 AM-10:45 AM
(45 min)
Refreshments
10:45 AM-12:00 PM
(1 hr 15 min)
AMP: The Next Generation

Thinking Outside The SEM Box

The Definitive Guide To Local Search Ranking Factors

Advertising In Maps: Unparalleled Local Context

Harnessing The Power Of Online Reviews

Keyword Research & Copywriting for Search Success

Oh, Quality Score We Love You
Excel With Bing

Noon-1:30 PM
(1 hr 30 min)
Lunch, Expo Hall & SMX Theater Opens
1:30 PM-2:45 PM
(1 hr 15 min)
Speaking In Tongues: Mastering Multinational Search

The Nine Billion Ads Of Search

The Rapidly Changing World Of Offline Targeting And Attribution

Link Building Fundamentals

Excel & Reporting Mastery
Excel With Bing

2:45 PM-3:15 PM
(30 min)
Refreshments & Expo Hall Time
3:15 PM-4:30 PM
(1 hr 15 min)
Optimizing Content For Voice Search & Virtual Assistants

Fun (And Profit!) With Dynamic Ads

Inside The Amazon Shopping Engine

Brick & Mortar's Secret Weapon: Search Data

Findability & Shoppability Beyond Google

Paid Search Fundamentals

Audience & Attribution Demystified
Excel With Bing

4:30 PM-4:45 PM
(15 min)
Refreshments & Expo Hall Time
4:45 PM-6:00 PM
(1 hr 15 min)
SEO & Social: A Match Made In Marketing Heaven

Always Be Testing To Always Be Closing

Getting The Most Out Of Google & Bing Shopping

Search Engine Friendly Web Design

Skinny on the Future of Bing Ads
Excel With Bing

6:00 PM - 7:00 PM
(1 hr)

SPONSORED BY:

7:30 PM-9:30 PM (2 hr)
Janes of Digital
Venue: The GlassHouse
2 South Market St.
San Jose, CA 95113

SPONSORED BY:


SMX West – Wednesday, March 22, 2017

Time SEO SEM

SPONSORED BY:

Analytics & Conversion Plus Sessions
7:00 AM-9:00 AM
(2 hr)
Breakfast & Registration
9:00 AM-10:15 AM
(1 hr 15 min)
SEO For Google's Mobile-First Index & Mobile-Friendly World

Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch

Conversion Rates & The Law of Diminishing Astonishment

Attribution In Adwords
Learn With Google

10:15 AM-10:45 AM
(30 min)
Refreshments, Expo Hall & SMX Theater Opens
10:45 AM-12:00 PM
(1 hr 15 min)
What SEOs Need To Know About Progressive Web Apps

What's New With Google Firebase App Indexing

The Great Debate: PWAs Or Apps?

Your Mobile PPC Sucks (But It Doesn't Have To!)

Your Retargeting Sucks (But It Doesn't Have To!)

Your Programmatic Sucks (But It Doesn't Have To!)

Google Analytics And The Rise Of (Free!) DIY Audience Marketing

How To Use Event Tracking To Improve Marketing Performance

Google Tag Manager: The Marketer's Essential Multi-Tool

AdWords Power Tools
Learn With Google

Noon-1:30 PM
(1 hr 30 min)
Lunch & Expo Hall Time
1:30 PM-2:45 PM
(1 hr 15 min)
Successful SEO Using Markup & Structured Data

What To Do When Google Can't Understand Your JavaScript

Future-Proofing Your SEO

Survive & Thrive With SMB PPC

Intelligent Bidding Using Non-SEM Marketing Data

The Lowdown On Google Customer Match

Attribution Success In A Cross-Device World

Reaching Your Audiences Across Display, YouTube & Gmail
Learn With Google

2:45 PM - 3:30 PM
(45 min)
Refreshments & Expo Hall Time
3:30 PM-4:45 PM
(1 hr 15 min)
Taking The Brand/Agency Partnership To The Next Level

Conquering Google Display & Gmail Ad Targeting

NO SESSION

Reach More Shoppers With Google Shopping
Learn With Google

7:30 PM-11:00 PM (3 hr 30 min)

Google Dance

Google is hosting a party for SMX West All Access attendees! Don't miss this incredible experience — affectionately known as Google Dance* — at the famed Googleplex campus.

SMX West – Thursday, March 23, 2017

Time SEO SEM

SPONSORED BY:

Customer Clinic
7:30 AM-9:00 AM
(1 hr 30 min)
Breakfast & Registration
9:00 AM-10:15 AM
(1 hr 15 min)
Solving SEO Issues In Google's Post-Update World

Advanced Audience Targeting

Brands Talk Search Marketing

SEM Tune-Up Clinic With The SMX Mechanics

10:15 AM-10:45 AM
(30 min)
Refreshments
10:45 AM-12:00 PM
(1 hr 15 min)
AMA With Google Search

How To Find, Hack & Build Great AdWords Scripts

Creating a Customer-Driven Content Strategy

Protecting Your Brand In The Era Of Fake News

Consumer-Led Change: How To Stay Relevant & Build Success

SEO Site Clinic

12:00 PM-1:00 PM
(1 hr)
Lunch
1:00 PM-2:00 PM
(1 hr)
Tis The Season: SEO For Annual Events

Winning At Organic Search By Taking SERP Market Share

Proving The Value Of Paid Search

Maximizing Performance By Testing And Optimizing Paid Search Ads

The New 1+1=3: Using Search Marketing to Amplify TV Buys

SEO & PPC In Trademark Law: The High Price Of What You Don't Know

Social Media Clinic

2:00 PM-2:15 PM
(15 min)
Break
2:15 PM-3:15 PM
(1 hr)
Meet The SEOs

Updating Your SEM Toolbox With New Shiny Tools

NO SESSION

Link Building Clinic

3:15 PM-3:30 PM
(15 min)
Break
3:30 PM-4:15 PM
(45 min)
Best Of Show / Key SMX Takeaways

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