Obsessed With SEO & SEM

EXPO+ Passes = Outstanding Value 

Expo+Complimentary passes provide an opportunity for marketers to evaluate vendor products and services, network with industry leaders and catch keynote speakers.

NOTE: Expo+ passes are FREE with pre-registration until February 29, 2016. After that, Expo+ passes are $50 at the door and online.

Check out what you get:

  • Participate in Plus Sessions:  Full-length presentations featuring case studies and internet marketing best practices conducted by leading solutions providers. Stay tuned for the schedule.
  • Attend presentations in the SMX Theater. Industry leaders covering emerging search marketing topics and technologies. SMX Theater presentations feature case studies, best practices and search marketing solutions from leading providers.
  • Meet the market-defining vendors. They are available to answer your search marketing questions and provide you with demonstrations of solutions. SMX West exhibitors include the engines, SEM management platforms, web analytics solutions, site development tools and a host of others.
  • Attend the keynote. Behshad Behzadi, Google’s director of conversational search, will be gazing into his crystal ball to reveal the future of search, including how some of what seems futuristic is already here.

Networking Opps With Speakers, Attendees & Vendors

SPONSORED BY:

Stone Temple Consulting

You are invited to attend! Tuesday, March 1 – 5:45pm to 6:45pm

Leave the office a little early and attend the SMX West Expo Hall Reception. Visit the vendors, network with speakers and attendees, and enjoy a drink and snacks. An outstanding and worthwhile way to end your work day.


The SMX Theater presentations, “Plus” sessions, exhibits, keynotes and Expo Hall reception are all included in your FREE Expo+ PASS.

Come spend a couple of hours, a day or stay for both days! You’ll be a more knowledgeable, inspired and motivated internet marketer. The SMX West Expo floor is open Tuesday, March 1 from noon to 6pm and Wednesday, March 2 from 10am to 4pm. Expo+ passes are for March 1 and 2 only.

SMX West Expo+ Agenda – Tuesday, March 1, 2016 – Expo Hall Hours: Noon – 6:45pm

Time Plus Session Track Theater Track
7:00am Registration Opens
9:00am-10:00am
(1 hr)

KEYNOTE: What’s The Future Of Search?

10:45am-noon
(1 hr)

AdWords Product Manager Q&A Panel

Join Google for a candid conversation with the AdWords Product Managers behind your favorite tools, reports and features. In this interactive panel, you’ll have the chance to ask your latest AdWords questions and learn how the Google product team is addressing today’s hottest advertising topics.

Noon-1:30pm
(1 hr 30 min)
Expo Hall & SMX Theater Opens
1:30pm-2:45pm
(1 hr 15 min)

Finding Actionable Insights with AdWords & Google Analytics

Determining success in your AdWords account comes down to what happens after a click. This session dives deep on reporting & analysis techniques across AdWords and Google Analytics. Find out how you can generate the types of insights that lead to sustained account success.

2:45pm-3:15pm
(30 min)
Expo Hall & SMX Theater Time
3:15pm-4:30pm
(1 hr 15 min)

Conversions: Capturing and Counting Them All

A customer’s interaction with your business can be carried out across different channels: online, in your store, over the phone or across devices. This presentation will cover all of the ways to capture and count conversions – no matter where they occur. You’ll learn how to develop an end-to-end digital strategy to drive conversions through calls and across devices, online and offline, measuring each of the paths consumers can now take, and then optimizing to drive total sales across all channels.

4:30pm-4:45pm
(15 min)
Expo Hall & SMX Theater Time
5:45pm-6:45pm
(1 hr)
Expo Hall Reception


SMX West Expo+ Agenda – Wednesday, March 2, 2016 – Expo Hall Hours: 10:00am – 4:00pm

Time Plus Session Track: Learn with Google Theater Track
7:00am Registration Opens
9:00am-10:15am
(1 hr 15 min)

Getting Started with Twitter Ads

During this Master Class, you will be given expert advice on campaign set-up, tips on writing effective Tweet copy, and choosing creative that inspires action. Instructors from Twitter HQ will also share additional insights on targeting, remarketing, and landing page optimization based on the success of top performing campaigns.

10:15am-10:45am
(30 min)
Refreshments
10:45am-Noon
(1 hr)

Mastering Direct Response On Twitter: Case Studies For Maximizing ROI

Building on the foundation of the first session, this interactive class will share techniques, best practices, and the tools available on Twitter to accomplish direct response goals for driving purchases, site visits, app installs, and generating leads. Come prepared to share your ideas as instructors will encourage you to think creatively in order to solve the big roadblocks that keep campaigns from performing.

Noon-1:30pm
(1 hr 30 min)
Expo Hall & SMX Theater Opens
1:30pm-2:45pm
(1 hr 15 min)

Behind The Scenes With Bing

Is Bing just a search engine? Or has it evolved into something more because of how Microsoft is leveraging big data across products to make our digital lives seamlessly integrated. In this session we’ll discuss the bigger picture and the strategy of Bing within Microsoft and its impact to search. Then we’ll dig in with a brief overview of what happened across Bing Ads in 2015 along with a tactical look at what you need to know to make the most of your Remarketing and Shopping campaigns. Then finally we’ll talk about what you can expect from Bing in 2016 with a sneak peek at what is coming. Do you have questions? Come ask them.

2:45pm-3:30pm
(45 min)
Expo Hall & SMX Theater Time
3:30pm-4:45pm
(1 hr 15 min)

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