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NEW! Personal Branding Workshop @ SMX West

The Personal Brand Lab Workshop

The huge increase in use of digital and social media has created an incredible opportunity for professionals to establish themselves as experts and thought-leaders in their field.

In this hands-on workshop, you will learn how to make a better, more enduring impression within your industry online in search results, through LinkedIn and other social channels, as well as in-person at conferences and networking events. We will also highlight how these principles can be leveraged broadly across your organization to create effective advocates for your company brand.

This workshop is designed for C-suite executives, business owners, HR & training managers, PR & executive communications managers, marketers and digital marketing practitioners who want their expertise and experience to be more discoverable, shareable and memorable.


Highlights & takeaways from this personal branding workshop include:

  • An introduction into personal branding and why it’s so important for your career and the success of your company.
  • How to create a personal branding strategy to help your expertise standout in your niche.
  • What you need to do to establish your professional purpose and create a personal branding statement.
  • A comprehensive overview of LinkedIn and other social platforms including real-time profile optimization and networking.
  • Tools overview – what tools you can use to help create, establish and measure your personal brand.
  • How to establish a communication cadence and success measurement framework to keep your personal brand on track.

Two Ways To Attend

Register today to ensure your spot. Seating is limited. Here are the two ways to attend:

Registration Options Super Early Bird
Now – Dec 19
Early Bird
Now – Jan 30
Conference Rate
Jan 31 – Feb 29
On Site
All Access Pass + Workshop $2,395 $2,595 $2,795 $2,995
Workshop Only $895 $995 $1,095 $1,195

The workshop will begin promptly at 9:00 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served.


Your Host

Mel Carson
The Personal Brand Lab instructor Mel Carson

Mel Carson is a Digital Strategy Consultant, Keynote Public Speaker, Author and Start-up Business Columnist.

As founder of Seattle-based consultancy – Delightful Communications – his mission is to educate and inspire businesses and individuals to make the most of the explosion of digital media and technology and successfully apply strategies that focus on Social Media, Digital PR and Personal Branding.

Mel also relishes his work as US Brand Ambassador for Majestic.com, evangelizing the largest publically available link intelligence database & toolset on the planet to marketers and advertising professionals all over America.

Previous to Delightful & Majestic, Mel’s 7 year role as Digital Marketing Evangelist at Microsoft Advertising was to build relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about internet marketing and digital at conferences, trade shows & other events.

He began his digital advertising career as an editor at the search engine LookSmart in 2000, spending time at 24/7 Search as an Account Director before moving to Microsoft in 2005. He was part of the team that planned & executed the UK roll-out of Microsoft adCenter in August 2006, and it didn’t take much persuasion for Mel to help set up Microsoft Advertising’s Community Team that same year, when it became apparent that Social Media Marketing was going to be huge.

Mel has spoken about Digital Marketing, Search Engine Marketing, Social Media and Personal Branding at conferences and events in the UK, Las Vegas, Los Angeles, New York, Dallas, San Francisco, Portland, San Diego, Salt Lake City, New Orleans, Toronto, Reykjavik, Dublin, Barcelona & Tenerife.

He has also lectured on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management, Birkbeck College – part of London University and regularly speaks at student events at the University of Washington > Foster School of Business.

With his first book – Pioneers of Digital – now published, he is now based with his family in Seattle, USA and regularly writes for the Delightful Blog and is a weekly columnist for Entrepreneur.com.

Before getting into digital marketing, Mel was an eternally-resting-actor and got an ignominious break in a Joe Cocker Video alongside Catherine Deneuve, way back in 1997!

Do follow him on Twitter and LinkedIn!

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