Obsessed With SEO & SEM

Bruce Clay, Inc. SEO Training @ SMX West

Don’t miss out on this exciting opportunity to learn from the pros!
SEO pioneer Bruce Clay presents his time-tested SEO Training course February 29 in conjunction with SMX West. Learn SEO methodology, concepts and strategies taught by an accomplished instructor and search marketing expert.
The one-day SEO Training workshop is based on years of research and success in online marketing. Specializing in search engine-approved optimization, otherwise known as “White Hat,” the techniques covered in this training allow site owners to improve rankings and visibility online in a way that provides lasting value to their websites.

With thousands of students taught worldwide, former attendees have great things to say about their SEO education with Bruce Clay. Check out the testimonials below.


Bruce Clay SEO Toolset Training

1-Day SEO Training Workshop Includes:

  • How search engines work and how they rank results
  • The anatomy of a website and important on-site and off-site ranking factors
  • Technical SEO concepts, methodology and changes to search ranking algorithms in the last year
  • Optimizing for Universal Search, personalized search, semantic search and Google Hummingbird
  • Ranking penalty identification and repair
  • How to use Bruce Clay, Inc.’s SEO tools, the SEOToolSet®

Who Can Benefit From This Workshop?

The course focuses on foundational SEO best practices and is designed for business owners, marketing managers, IT specialists and beginner SEOs. Professionals at a beginner to intermediate SEO level will gain the most from attendance, however advanced SEO specialists walk away with new knowledge through personal face-time and Q&A with SEO veteran Bruce Clay.

Registration for the training course includes a one-year subscription to the SEOToolSet® with login access for one domain. Students also receive a copy of “Search Engine Optimization All-in-One For Dummies” by Bruce Clay. Conference students are also eligible to receive special discounts on Bruce Clay, Inc.’s three-day and week-long SEO classroom training in Simi Valley, Calif.

Registration Options Super Early Bird
Now – Dec 19
Early Bird
Now – Jan 30
Conference Rate
Jan 31 – Feb 29
On Site
All Access Pass + Workshop $2,395 $2,595 $2,795 $2,995
Workshop Only $895 $995 $1,095 $1,195

What Attendees Are Saying:

Hundreds of search engine marketing professionals have completed Bruce Clay’s SEO Training. Here’s what they’ve said about investing in the course…

“This course will greatly enhance your ability to increase your search rankings which will result in greater search engine generated traffic.”

Did the SEO workshop exceed your expectations?

“Bruce’s SEO Workshop was simply amazing. I didn’t think it was possible to captivate my attention for 8+ hours over the course of a long day, but Bruce made it happen. Totally worth the 90 minutes sleep I got on the red eye later that night! Bruce is also an incredibly humble and gracious guy, posing for pictures with attendees and signing copies of his book. He stuck around for a good hour after his talk to answer follow-up questions and give helpful advice. Looking forward to digging into the toolset and coming up with a list of “to do” items for my team.”

“Every aspect of the course completely surpassed all of my expectations. I assure you I had high expectations, just in case you were wondering.”

What attendees enjoyed most about the overall experience of SEO Training by Bruce Clay:

“What I liked most was being trained by an SEO expert and having access to the materials and tools Bruce designed to catapult SEO results. More gratifying, was the ethics Bruce stands behind. I’m a firm believer in honesty and I admire Bruce’s dedication and promotion of SEO ethics.”

“Bruce Clay really made the information sink in (both in a fun and educational way). I will be referencing the materials until they 1) become so overused they are unreadable or 2) they become out of date. I really enjoyed the course overall and will encourage everyone I can to go.”

“Real world, best practices.”

“The training materials, the lab with my Bruce Clay team and the time I had to ask questions and interact w/ Bruce during breaks.”

“SEO-Enlightened is how I describe it. I was one of those people that looked at what other web sites did and would read forums for my SEO information. After the SEO Training, I feel everything I knew before has been thrown out the window. I won’t ever approach a web project the same way.”

“This course will greatly enhance your ability to increase your search rankings which will result in greater search engine generated traffic.”

“…Excellent use of examples. ”

“Interesting information. Good teacher :-)”

What would you change about the teaching methods of the instructor?

“Nothing, [exceeded] my expectations.”

Did the course increase your appreciation of the subject matter?

“Much better understanding of the entire SEO process. It definitely requires good tools as well as good technique(s).”

“Yes. I didn’t have much experience before in SEO and now I realize how important and vital it is to companies.”

“Yes, understand more the “process” nature of SEO.”

“The course is given in such a way that really makes you thirst for what’s coming next. It’s exciting and packed with information.”

“Made me realize that SEO requires an integration of many factors”

“The second time was definitely worth the repeated exposure to the course.”

“I really enjoyed it and I have already had some small victories due to the training.”

“There were things that I didn’t know or mistaken beliefs that I had that have been cleared up so my game has been refined.”

“Yes. I appreciate the level of complexity necessary to make a site successful. I also appreciate the fact that this is always evolving and it’s necessary to stay on top of the changes in the industry.”


Two Ways To Attend

Register today to ensure your spot. Seating is limited. Here are the two ways to attend:

Registration Options Super Early Bird
Now – Dec 19
Early Bird
Now – Jan 30
Conference Rate
Jan 31 – Feb 29
On Site
All Access Pass + Workshop $2,395 $2,595 $2,795 $2,995
Workshop Only $895 $995 $1,095 $1,195

Interested in sending a team? Check out our special Team Rates!

There are a limited number of tickets available.

REGISTER NOW – SEO Training by Bruce Clay

Note: Bruce Clay SEO Training will be held on Monday, February 29 at the San Jose Convention Center. The seminar will begin promptly at 9:00 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served. The seminar will end at approximately 5:30pm.

Have questions? E-mail us at registration [at] searchmarketingexpo.com or call (877) 242-5242.


Bruce Clay SEO Toolset Training

About Bruce Clay

Bruce Clay is the Founder and President of Bruce Clay Incorporated. Founded in 1996, BCI is is widely recognized as a worldwide leader in search engine marketing. Bruce has been conducting his SEO Training course for several years, and more than 1000 individuals have completed the training.

Bruce has operated as an executive with several high-technology businesses, and comes from a long career as a technical executive with leading Silicon Valley firms. Bruce holds a BS in Math and Computer Science and also has his MBA from Pepperdine University.

Bruce is prolific writer, has been a speaker on over 100 seminar sessions at Search Marketing Expo – SMX, Search Engine Strategies, WebmasterWorld, ad:Tech and others, and has been quoted in the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money, several books, and many other publications. He has also been featured on many podcasts and WebmasterRadio shows, as well as appearing on the NHK TV special “Google’s Deep Impact.” He has personally authored many advanced search engine optimization tools that are available from his company web sites.


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