Obsessed With SEO & SEM

March 21-23, 2017: SEE AGENDA

10 years of search marketing success

SMX West Theater Presentation Schedule

San Jose, CA: March 21-22, 2017

SMX Theater presentations will be held between noon and 6:45pm on March 21 and 10:00am-3:25pm on March 22. No presentations March 23.

All SMX attendees are invited to attend educational sessions from leading search marketing companies in the SMX Theater. Participating companies will present case studies, best practices and solution demonstrations. The schedule below tells you about the companies presenting and what they’ll discuss.

Remember, the SMX Theater is FREE to all attendees, including Expo+ pass holders. Don’t miss the valuable presentations in the SMX Theater on the Expo Hall floor Tuesday, March 21 and Wednesday, March 22.

The theater presentation schedule will be posted up soon!

Tuesday - March 21, 2016
Time Theater A Theater B
12:00pm-12:15pm

Bruce Clay, Inc.

  
12:15pm-12:30pm   

BKA Content
Outsourcing Your Content vs. Hiring an In-House Writing Team: A True Cost Comparison
Jon Bingham, Marketing Director

Over 70% of consumers prefer articles to ads, and companies want writers who can create value through informative and engaging information. Quality content improves brand awareness and customer loyalty, but most marketing managers say that good writers are difficult to find. So, do you outsource your content or build an in-house team?

12:30pm-12:45pm

ReviewJump
Local Reviews & Rankings, Attached at the Hip
Brodie Tyler, Founder

Brodie Tyler will be discussing his analysis of over 55k local search results and how reviews effect rankings. Brodie will be raffling a free subscription to ReviewJump for you or your client.

  
12:45pm-1:00pm   

Vendasta
The Dirtiest Marketing Secret

There is something no marketer wants to believe: that they’re in sales. Once you recognize that you’re part of a salesforce and not Don Draper’s creative team, though, a beautiful thing starts to happen: alignment between marketing and sales. Vendasta creates the most hyperlocal, specific piece of marketing content that serves custom content to your prospect while turning the salesperson into an expert. With AI and big data, Vendasta’s platform creates intent-based leads that convert far above industry average.

1:00pm-1:15pm      
1:15pm-1:30pm   

Page One Power
How to Set Manageable Client Expectations (....especially when it’s hard)
Colby Stream, Project Manager

“The work” is often the straightforward part of any campaign. Setting proper expectations for a marketing campaign takes real finesse. And it can mean the difference between a ho-hum relationship and a long-term partnership. Join this short presentation for practical tips based on real experiences on how to navigate this minefield.

2:45pm-3:00pm

THE HOTH

  
3:00pm-3:15pm   

Faber Company
How To Create Great Content Using Natural Language Processing To Understand User Intent
Kazunari Shirataki, Marketing Planner

Creating great content is essential for SEO, but takes lots of time and energy. In this session, we will introduce how to create content that satisfies users by using our web marketing tool made in Japan!

4:30pm-4:45pm

Westwin Technology
Succeed in China with Online Marketing
Lu Gin, Oversea Business Manager

We will share the China digital market situation and consumer behaviors for online business, and discuss the online marketing strategies, search and social marketing best practices when you step into China market.

  
6:00pm-6:15pm   

Acquisio
How Machine Learning Is Shaping the Future for Agency Performance
Beth Thouin, VP of Marketing

A building-block of AI, machine learning has been advantageously disruptive to search marketers where it matters most. We’re talking about advanced technology that gives agencies the superpower to improve their bottom line and increase their performance with less effort. In this talk, we'll show you how do machines work in a paid search context and how marketers can thrive alongside this evolving technology.

6:15pm-6:30pm

Stone Temple Consulting
How to Rank in Position ZERO
Eric Enge, CEO

Google’s featured snippets have doubled in number in the past year. Getting one of these spots above the traditional organic search results can provide a huge boost in traffic. Come to this session to learn tips and tricks to improve your chances of earning these for your site!

  
6:30pm-6:45pm   

Majestic
Majestic Dashboards

Majestic has now launched Dashboards, a powerful way to visualize sets of links of sites based on their backlink profiles. Attendees will learn the importance of comparing your link profile with peers. Using Dashboards, you will learn how to track backlinks over time, check out influencers, compare verticles and segment your link building strategies.

6:45pm-7:00pm

Milestone
Measuring Your Customer Journey
Walter Paliska, Vice President of Marketing

In this presentation, learn how you can use data analytics to understand the customer journey to improve marketing performance.

  
Wednesday - March 22, 2016
Time Theater A Theater B
10:15am - 10:30am

LunaMetrics
Create & Share Beautiful Reports With (Free) Google Data Studio
Jonathan Weber, Data Evangilist

The new Google Data Studio allows anyone to create and share unlimited reports, tapping into your existing Google accounts (Google Analytics, Google BigQuery, Google AdWords, YouTube Analytics) and combining with information from Google Drive or your own database. With an easy drag and drop interface, advanced visualizations, and the ability to customize colors, images, and more - Data Studio will quickly become your favorite way to share reports.

  
10:30am - 10:45am   

CallRail
Call Tracking and Analytics for Data-Driven Marketers
Monica Marino, Account Executive

Used by over 50,000 companies, CallRail provides call analytics, routing and recording to marketers in the US and Canada. In this presentation, we’ll cover how we’re helping marketers gain ROI on their marketing campaigns and improving sales processes through a demo. We'll also share a case study from a client who was able to reclaim over $950K in lost revenue prior to launching CallRail. We’ll raffle off a CallRail backpack and Chipolo tracker!

12:00pm-12:15pm

Bing
Highlighting Customer Success: Growing Gardners Edge Through Search
Christi Olson, Bing Ads Evangelist

How did the oldest horticultural tool and supply businesses embraced digital marketing to grow compliment their print catalog business? Join Bing as we highlight AM Leonard’s Gardners Edge success with search and the proprietary research from Bing showing the value of search beyond the click.

  
12:15pm-12:30pm   

TVTY
Leverage TV Ads to Improve Both Brand and Non-brand Search Performance
Blake Schulman, Business Development

Google’s Data shows that in the minutes following a TV ad, search volume increases. “Two-thirds of smartphone owners search [after seeing a TV ad].” TVTY’s CEO will be discussing how advertisers/agencies can leverage real-time moments, such as TV ads, to improve search campaign performance.

12:30pm-12:45pm

Whoop! by smec
Winning Google Shopping On Mobile
Christian Scharmuller, Head of Sales of Smarter Ecommerce

Mobile is not a nice-to-have channel for digital marketers. It is unquestionably essential. Google steadily adds new features to make sure advertisers can make the best out of their mobile strategy and strongly focuses on the mobile experience. But there is a channel which is already optimized from scratch: Google Shopping. Shopping Ads are working significantly better compared to Text Ads on mobile devices. But many marketers and retailers are still struggling with their mobile campaigns. To make the best out of Google Shopping on mobile, you need a profound understanding how it distinguishes from others channels. Going mobile with Shopping campaigns, adds another layer of complexity. Therefore we show you advanced tactics how to avoid mobile struggles: including Google's new Mobile Index, Device Modifiers and an in-depth description of Attribution models. From medium to advanced - with these tactics, you will have the right toolset to squeeze out the maximum of your Shopping campaigns on mobile!

  
12:45pm-1:00pm   

Gummicube, Inc.
App Store Optimization (ASO) and SEO - Same Goals, Different Execution
Dave Bell, CEO

Apple and Google have stated that as much as 65% of all downloads in the App Store and Google Play come from search inside the store. This is great news for search marketers — except that the App Store and Google Play don’t play by the rules of the web and everything from metadata to algorithms to execution is different. This presentation highlights some of the differences between SEO and ASO and solutions available to tackle the challenge.

1:00pm-1:15pm

Sweet iQ

  
1:15pm-1:30pm   

BrightLocal
5 Trends Shaping the Future of Local Search
Sherry Bonelli, Local Search Evangelist

Over the past few years we’ve seen significant changes to the local search industry, such as the mobile-first mandate, more competition and fewer spots in the Google Local Pack, the increasing importance of schema markup, paid ad placement changes, algorithm updates and more. So what can you expect in local SEO over the next two to three years? BrightLocal will share industry research and information that will help prepare you for what’s to come in local search, like the impact hyperlocal marketing will have, how stiffer competition from local competitors will force you to change up your strategy, the importance of maximizing local signals, how to use paid advertising to get ahead and more. BrightLocal will be raffling off t-shirts at the presentation!

2:45pm-3:00pm   

QuanticMind
Are These Inefficiencies Losing Your Campaigns Money & Opportunities?

Unfortunate inefficiencies in our marketing campaigns cost us all opportunities - and real profits - every day. But what if new technology could remove the waste and give us even better returns on our spend? Join us and find out how cutting-edge machine learning tech eradicates inefficiencies, even in highly competitive disciplines like search marketing. Raffle presentation of 2 Apple Watches!

3:00pm-3:15pm

Productsup
Best Practice Is Boring. Go Beyond.
Mercedes Ruiz, Director, Regional Business Development – US

The e-commerce field is totally saturated with fierce competitors promoting the same products in the same way. How can you capture the shopper’s eye? Well, stand out! Join Mercedes Ruiz for a look at how a little feed-facelift can take your product ads from good to great. Calling all early adopters in performance marketing. This is some pretty innovative stuff.

  
3:15pm-3:30pm   

Botify
Accelerate Growth by Effectively Managing Crawl Budget
Nick Turner, VP of Sales

Google recently confirmed what we have all long suspected, even they have limited resources and that impacts all SEO’s in the form of the Crawl Budget. Botify has spent the last 5 years gathering a massive data set from our crawling and log file analysis regarding when, how often and to what extent Google is crawling websites across the Internet. We’ll be sharing that data with the crowd at SMX West and giving tips on how best to optimize your websites’ crawl budget for maximum crawling and indexation by Google.

3:30pm Theaters Conclude Theaters Conclude

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