Workshops @ SMX West
Workshop Day: Monday, February 29, 2016
San Jose Convention Center
Most purchases happen offline, but the vast majority are researched online first. That means local digital marketing should be at the center of most online media strategies. Mobile user behavior has further underscored the importance of local digital for enterprises and small businesses alike.
Local Search Advantage is a deep dive on local marketing, covering all of the topics necessary to be found by buyers when they’re looking to purchase.
The In-house SEO Exchange is a closed-door event for In-house SEOs only. We tackle the pressing issues facing enterprise-level SEOs through candid and open discussion with others in the trenches. Learn the types of technical tricks, organizational management, reporting metrics, and many other SEO strategies the in-housers are applying at big brands like Disney, Shopzilla.com, eBay, and Logitech to build best of class in-house SEO programs.
In this hands-on workshop, you will learn how to make a better, more enduring impression within your industry online in search results, through LinkedIn and other social channels, as well as in-person at conferences and networking events. We will also highlight how these principles can be leveraged broadly across your organization to create effective advocates for your company brand.
Improve your website’s user experience by taking this practical, content-rich, and hands-on training workshop for people with varying levels of SEO and UX skills.
Focusing on a great user experience (UX) can differentiate your website and applications from competitors. Improving your website’s UX is one of the most cost-effective ways to increase engagement, leads, sales, and customer satisfaction.