Obsessed With SEO & SEM

Workshops @ SMX West

Workshop Day: Monday, February 29, 2016

San Jose Convention Center

Take a deep dive on SEO, AdWords, international search, social PPC, local search or social strategy at an SMX Workshop. Conducted by recognized thought leaders in their fields, these educational resources offer best-practices training and critical industry networking opportunities.
Check out the line-up of digital marketing workshops:

Learn the latest best-practices fundamentals directly from the world-renowned industry expert who coined the term “SEO”. Bruce Clay’s SEO Training course offers a detailed overview of the ranking and placement techniques required to overcome competition for top search engine rankings for desired keywords.

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Even with all of the new marketing channels that have opened up over the years, AdWords is still the core of many companies interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line. Join Brad Geddes for a full day of AdWords education and discussion that will teach you not only the best practices, but also advanced concepts and strategies that are based upon a decade of research and testing.

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Most purchases happen offline, but the vast majority are researched online first. That means local digital marketing should be at the center of most online media strategies. Mobile user behavior has further underscored the importance of local digital for enterprises and small businesses alike.

Local Search Advantage is a deep dive on local marketing, covering all of the topics necessary to be found by buyers when they’re looking to purchase.

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The In-house SEO Exchange is a closed-door event for In-house SEOs only. We tackle the pressing issues facing enterprise-level SEOs through candid and open discussion with others in the trenches. Learn the types of technical tricks, organizational management, reporting metrics, and many other SEO strategies the in-housers are applying at big brands like Disney, Shopzilla.com, eBay, and Logitech to build best of class in-house SEO programs.

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In this hands-on workshop, you will learn how to make a better, more enduring impression within your industry online in search results, through LinkedIn and other social channels, as well as in-person at conferences and networking events. We will also highlight how these principles can be leveraged broadly across your organization to create effective advocates for your company brand.

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Improve your website’s user experience by taking this practical, content-rich, and hands-on training workshop for people with varying levels of SEO and UX skills.

Focusing on a great user experience (UX) can differentiate your website and applications from competitors. Improving your website’s UX is one of the most cost-effective ways to increase engagement, leads, sales, and customer satisfaction.

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