Marketing Land’s SocialPro Conference
Learn fresh new strategies and tactics from some of the savviest brands and digital marketing agencies managing earned, owned and paid social media marketing campaigns across multiple platforms. Attend SocialPro – formerly known as SMX Social Media Marketing – to talk shop with your social media marketing peers and maximize facetime with industry experts in the sessions and through a variety of networking opportunities.
Keynote Announced: Staying On The FTC’s Good Side With Social Media Disclosures
If you hire celebrities or influencers to talk up your brand, or if you hold contests with promotional tie-ins to social media, it might be time for a proper disclosure check-up. That’s because the Federal Trade Commission, the agency that enforces U.S. truth-in-advertising laws, is sending get-tougher signals to marketers. In this keynote conversation, Mary K. Engle, who directs the FTC’s Division of Advertising Practices, will discuss how to stay on the right side of the guidelines, how to make sure your social marketing campaigns are in compliance, how to handle things if you’ve inadvertently strayed and more.