Seattle: June 20-21, 2016

Bell Harbor Convention Center

Drive organic social media marketing success at SocialPro

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Getting your content noticed is harder than ever now that social media advertising has become really big business. Optimizing for Facebook’s news feed, using video and reacting in real-time are now required tactics for successful social media marketers.

But keeping up with organic social is marketing departments’ equivalent of unfunded mandates. Your CMO demands you to keep up and deliver results, but probably isn’t offering to add talent or resources.

Only Marketing Land’s SocialPro delivers the organic social media marketing tactics that you can implement right away to improve content visibility and deliver measurable results.

And getting content distributed is only half the battle. That’s why SocialPro delivers the tactics you need to know to organize your data, increase conversions and solve attribution uncertainty… once and for all!

SocialPro features the following organic social media marketing sessions

Click each session name to learn more or see the complete agenda here.

The rise of the "Real Time Marketing Moment" (RTMM) has prompted many consumer product brands to have their war rooms ready during live sporting and cultural events, taking an active role in the conversation happening online.

Some RTMMs are one-hit wonders, while others are embarrassing corporate blunders. How'd the Super Bowl go for you, Red Lobster?!!

But RTMMs don't have to be left to chance. With the proper planning, social media marketers are getting results by executing real-time marketing that is on-message, brand-centric, culturally relevant and innovative.

Want to do RTMMs right? Attend this session for case studies from social teams inside large brands and the agencies that support them.

Moderator: Pamela Parker, Contributing Editor, Search Engine Land, (@pamelaparker)

Speakers:


Earl Hwang
Social Media Supervisor
PMG
(@earlhwang)


Earl Hwang - PMG


Earl Hwang, social media supervisor at PMG, is the strategy lead for the agency's largest social accounts. His work on campaigns for Apple, J.Crew, KEEN, and other top retail brands has been recognized for not only successfully engaging audiences but also for delivering sales impact.

Some of his most notable work has come from campaigns for Beats by Dre that transcended media and became pop culture movements. They include #SoloSelfie, Rugby World Cup, and #StraightOutta.

Earl regularly speaks at social media and marketing conferences, including events sponsored by the American Advertising Federation (AAF) and the Social Media Club of Fort Worth. He attended New York University and the University of Texas. As you'd expect, you can find him on all major social networks.



Jordan Kasteler
Marketing Consultant
Marketing Consultant
(@JordanKasteler)


Jordan Kasteler - Marketing Consultant


Jordan Kasteler is the Director of SEO for the agency, MWI. He has a history of entrepreneurship, co-founding and serving positions in such companies as BlueGlass Interactive, an Internet marketing agency, and SteelCast, a tech incubator housing several other self-started companies. His work experience ranges from in-house SEO at Overstock.com, marketing strategy at PETA, and to agency-level SEO. Jordan is also an international conference speaker, blogger, and book author of A to Z: Social Media Marketing.



Paul Meyers
Director, Digital Marketing
Pabst Brewing Co.
(@thepaulmeyers)


Paul Meyers - Pabst Brewing Co.


Paul Meyers is a marketing professional who has been running all digital and social media efforts at Pabst Brewing Co. for the past 3 years. This includes a portfolio of roughly 30 brands-Pabst Blue Ribbon, Rainier, Olympia, Tsingtao, and Not Your Father's Root Beer, to name a few. Prior to Pabst, Paul worked with Audi of America to build all branded social media channels and initiatives. Paul graduated with a bachelor's degree in American Literature and Culture from UCLA and is a native of California-he currently resides in Los Angeles.



Once upon a time, a successful video strategy meant having a YouTube page. Times have changed, and today, there are dozens of options, formats and channels appealing to widely varied audiences.

The migration of video to social and other platforms presents marketers with challenging issues to solve:

  • How do I take advantage of the more than 4 billion video views on Facebook every day?
  • What's the most effective cross-platform video strategy for my brand?
  • Should I be taking the risk of doing real-time experiments?

Are those questions you are asking? Come to this session to learn best practices for socially promoting your videos while maintaining the integrity of your brand.

Moderator: Chris Sherman, Partner & VP Event Programming, Third Door Media, Inc., (@CJSherman)

Speakers:

Earl Hwang
Earl Hwang
Social Media Supervisor
PMG
(@earlhwang)


Earl Hwang - PMG


Earl Hwang, social media supervisor at PMG, is the strategy lead for the agency's largest social accounts. His work on campaigns for Apple, J.Crew, KEEN, and other top retail brands has been recognized for not only successfully engaging audiences but also for delivering sales impact.

Some of his most notable work has come from campaigns for Beats by Dre that transcended media and became pop culture movements. They include #SoloSelfie, Rugby World Cup, and #StraightOutta.

Earl regularly speaks at social media and marketing conferences, including events sponsored by the American Advertising Federation (AAF) and the Social Media Club of Fort Worth. He attended New York University and the University of Texas. As you'd expect, you can find him on all major social networks.


Jordan Kasteler
Andrew Grinaker
Assoc. Director, Content Strategy
POSSIBLE
(@206andrew)


Andrew Grinaker - POSSIBLE


Andrew Grinaker has been crafting content, search and social strategies for clients for the past 9+ years. But his first love for content came in the form of writing for newspapers and radio, including Editor-in-Chief at his college newspaper and working for a local AM radio station in Seattle.


Paul Meyers
Peyton Dougherty
Chief Operating Officer
PopShorts
(@peytondocs)


Peyton Dougherty - PopShorts


Peyton Dougherty (@peytondocs) is the Chief Operating Officer at PopShorts. Peyton works directly with brands and influential content creators to develop social video campaigns that are designed for both organic and paid social distribution. Peyton has overseen high-impact activations for clients including Sony Pictures Entertainment, Focus Features, Gramercy Pictures, and Chase Bank.



Facebook's News Feed is a black box. What makes up this mysterious algorithm? How is organic content ranked? What constitutes an optimized Facebook post?

Join us for this eye-opening session featuring a diverse panel of marketers set to answer your burning questions about the ever-elusive News Feed.

Moderator: Lauren Donovan, Community Manager, Search Engine Land and Marketing Land, (@beebow)

Speakers:

Earl Hwang
Maggie Malek
Head of Public Relations & Social Media
MMI Agency
(@MagsMac)


Maggie Malek - MMI Agency


Maggie is the Head of Social Media at MMI Agency, where she works with a team to lead both B2B and B2C brands in creating award-winning integrated campaigns that include paid, owned and earned media as well as experiential programs and events that ladder up to overall business goals. Over the past 10 years, Maggie has launched and managed large online communities for brands with hundreds of thousands of fans, implemented and managed robust social customer care programs, launched paid social strategies that reach millions, and managed events with hundreds of thousands of attendees for clients in various fields including real estate, fashion, energy, sports and medicine. Maggie is a frequent public speaker at social media and public relations conferences including regular contributions to #CMGRHangout, the Women in Information Technology Conference at Texas A&M, the Interactive Strategies Conference, and the CultureMap Connect Social Media series.


Andrew Grinaker
Karianne Stinson
Marketing Manager
Microsoft
(@karianne)


Karianne Stinson - Microsoft


Karianne is a marketing manager at Microsoft, managing social media marketing for the Microsoft Surface products. Before joining Microsoft, she was the Social Media Manager for Priceline.com, creating and executing all of the social media efforts across all channels. Prior to Priceline.com, Karianne was a senior strategist at Mediabrands Publishing, a digital content creation agency. At Mediabrands Publishing Karianne was involved in creating digital marketing programs to increase awareness, build customer loyalty and drive growth for brands such as Chrysler, Nationwide Insurance and BNY Mellon. Karianne has a decade of social media and digital marketing experience with clients including HTC, Wells Fargo, MapQuest, Claritin, Coppertone and Juniper Networks.



As organizations accelerate their push to integrate online and offline marketing, it's crucial to understand how social ads fit into the big picture. Social media certainly contributes to enhanced brand exposure, but it also can boost customer engagement and satisfaction, lead to measurably improved ROI and more.

In this session, our panelists offer case studies that illustrate what success (and failure) looks like in today's complex multi-channel environment.

Moderator: Chris Sherman, Partner & VP Event Programming, Third Door Media, Inc., (@CJSherman)

Speakers:

Maggie Malek
Sana Ansari
General Manager
3Q Digital
(@3qaccelerate)


Sana Ansari - 3Q Digital


Sana Ansari, General Manager of 3Q Accelerate, has worked in digital marketing since 2009. Sana's expertise in SEM, the Google Display Network, landing page optimization, copy and creative optimization, remarketing, and driving lead quality has been fueled by a data-centric methodology reinforced in all of her team members. In her time at 3Q, she has been responsible for driving some of the agency's greatest success stories, taking companies with limited budgets and big ideas and turning them into names familiar across the country.


Karianne Stinson
Sarah Humphrey
Director of Social Media
Page Zero Media
(@SarahAHumphrey)


Sarah Humphrey - Page Zero Media


As the Director of Social Media at Page Zero Media, I manage our clients' social media strategies in coordination with our SEO and content marketing team. During the past three years, I have devised and managed social and content strategies for large brands and e-commerce-based businesses alike.

Before discovering my interest in digital marketing, I earned a Master of Science degree in Physiology from the University of Western Ontario. A few years later, after realizing my true calling, I earned a Graduate Certificate in Marketing Management. To give back to the educational community that spurred my interest, I'm a visiting instructor in both Google Analytics and Google AdWords at Fanshawe College in London, Ontario.

My scientific background in Physiology, fascination with social media and passion for technology and communication enables me to deliver a unique combination of content-driven but analytically designed social campaigns.


Peyton Dougherty
David Zelniker
Product Manager
Kenshoo
(@kenshoo)


David Zelniker - Kenshoo


As a Product Manager at Kenshoo, David works tirelessly to develop and fine-tune agile marketing solutions that enable marketers to identify the perfect mix of social, search, mobile display, video and more. An instrumental member of the team that launched Kenshoo's support for the Instagram API in 2015, David works closely with Kenshoo clients - agencies, brands and performance marketers - to illuminate and activate the full value of their social media investments.

David has extensive experience working in cross-functional team environments - delivering on multi-channel product launches and a proven track record of delivering great products driven by a relentless focus on user experience. Prior to joining Kenshoo, David managed multi-channel marketing for the ALDO Group, founded and led yourKloset.com, and worked in a variety of other vendor management, marketing and research positions.

David holds an MBA from University of Oxford and a Bachelor of Commerce degree from McGill University.



Pinterest inspires shopping through its highly visual nature and can provide direct ROI when used correctly.

Even more appealing to marketers is the fact that the half-life of a Pinterest pin is thousands of times longer than a tweet or Facebook post. Combined with some 100 million active users, Pinterest is not a platform to be ignored!

In this session, we'lll explore Pinterest optimization and advertising options and how marketers can leverage this social network to maximize ROI.

Moderator: Matt Siltala, President, Avalaunch Media, (@Matt_Siltala)

Speakers:

Sana Ansari
Matt Siltala
President
Avalaunch Media
(@Matt_Siltala)


Matt Siltala - Avalaunch Media


Matt Siltala is an online search industry leader and President of Avalaunch Media. Matt's clients have included companies like Webtrends, Steven Covey, The Home Depot, and ESRB. Because of Matt's passion for the online industry and all things IT, he loves collaborating with other industry leaders and speaking at search conferences like Pubcon, SMX, and Search Engine Strategies, and at other events and Universities across the country.

Before forming Avalaunch Media, Matt co-founded Dream Systems Media in 2005, and has started several highly successful e-commerce businesses beginning in 1998.

When Matt isn't launching a new company or helping build value for his client's, he enjoys traveling with his beautiful wife and 3 kids. During their travels, he especially loves showing his kids new things.


Sarah Humphrey
Lorraine Goldberg
Social Media Manager
Allrecipes
(@voraciousgirl)


Lorraine Goldberg - Allrecipes


Lorraine Goldberg is the Social Media Manager for Allrecipes.com where she drives social media strategy and oversees the social media team for the food-focused social network. She specializes in content strategy, audience development, and building engagement via social media marketing.


David Zelniker
Brittany Mohr
Partner Manager
Pinterest
(@brittanymohr)


Brittany Mohr - Pinterest




Capturing the attention of Gen X and Millennial users is critical on emerging platforms like Instagram. Two-thirds of Instagram's users are women between the ages of 18 and 44, and engagement is roughly 60 times higher than Facebook. If you're marketing to this audience, Instagram's visually oriented social network is the place to be seen. Go beyond basic engagement and learn advanced Instagram strategies and tactics in this session.

Moderator: Chris Sherman, Partner & VP Event Programming, Third Door Media, Inc., (@CJSherman)

Speakers:

Matt Siltala
Hayes Davis
CEO
Union Metrics
(@hayesdavis)


Hayes Davis - Union Metrics


Hayes is the co-founder and CEO of Union Metrics. He's spent the better part of his career building systems that help people collect, analyze and make sense of complex data. Hayes has spoken at many conferences including SXSW and DataWeek SF as well as contributed to Forbes and a number of other publications. When not at work, you'll find him running, writing and retweeting Steph Curry Vines (not necessarily in that order).



Everyone has (or should have) an "attribution model" that measures the performance of their social media marketing and demonstrates results to management or clients.

The truth is, perfecting an attribution model is tricky. A credible attribution model tracks visitors' multi-touch path to conversion and helps all of the stakeholders understand which actions contributed most and least to the result.

You'll leave this session with a practical framework for developing an accurate and credible social attribution model.

Moderator: Greg Finn, Chief Marketing Officer, Cypress North, (@gregfinn)

Speakers:

Hayes Davis
Dave Rigotti
Director of Marketing
Bizible
(@drigotti)


Dave Rigotti - Bizible


Dave Rigotti runs the marketing at Bizible, a venture-backed startup that makes B2B marketing attribution software. He'd like to thank coffee and spell check for making this presentation possible.

He's spoken about revenue aligned demand generation at conferences such as Dreamforce, FlipMyFunnel, SEMPO, and others.

Prior to Bizible, Dave worked at Microsoft on the Bing marketing team for over 4 years on everything from social to ads.


Lorraine Goldberg
Michelle Wallace
Senior Product Marketing Coordinator
Tableau Software
(@wordsbywallace)


Michelle Wallace - Tableau Software


Michelle Wallace leads Tableau Software's global social media programs. As a writer and an analyst, she is passionate about using data to drive better content decisions and foster an engaged social media community. Michelle manages live social media at Tableau's global events, and has spoken about social media analytics to thousands of people on two different continents. She holds a BA in English from Western Washington University with a minor in astronomy. Prior to Tableau, Michelle was a magazine writer who covered local interests and histories around the United States.


Brittany Mohr
Kiko Correa
Marketing Specialist
Glowforge
(@obiwankikobi)


Kiko Correa - Glowforge


Kiko, runs paid search and analytics for Seattle startup Glowforge. He got his start in marketing literally "in the mailroom". He's spent the 7 years since then working with clients from B2B Tech, to all-natural cosmetics and now, lasers. He holds a diverse nerd portfolio featuring music, movies, retro-games & pro-wrestling.



Snapchat may very well be the fastest-growing social network in history, with a reported 100 million daily active users. Its demographics skew heavily toward the coveted 18-34 age group, making it a channel to ignore at your peril.

But you can't simply repurpose content, because everything about Snapchat is different, from its own CMS to its unique video format and interface. Not to mention its rapid iteration of advertising and engagement options.

Come learn the ins and outs of this appealing and potentially profitable social media channel from those who are already conducting successful marketing campaigns there.

Moderator: Chris Sherman, Partner & VP Event Programming, Third Door Media, Inc., (@CJSherman)

Speakers:

Dave Rigotti
Carlos Gil
Global Head of Social Media
BMC Software
(@carlosgil83)


Carlos Gil - BMC Software


Carlos Gil is the Global Head of Social Media for BMC Software. Previously, he served as Senior Social Marketing Manager for LinkedIn. His proven track record includes leading consumer-facing digital and social media programs as Social Media Manager for Winn-Dixie, where he developed strategy and led the launch of all Winn-Dixie's social channels, social listenings, and blogger influencer program. In addition, Carlos served as the Head of Digital Marketing for Save-A-Lot food stories. A true digital native, Carlos maintains an active presence on Twitter, Snapchat, and YouTube in addition to speaking at industry conferences.



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Hear what past attendees had to say:

Attending SocialPro was encouraging for me and gave me confidence that I am on target. Meeting and working with colleagues that are there to answer the same questions, have shared experiences and frustrations made the event a huge success. I appreciate the speakers’ willingness to answer questions and provide feedback. To date, this is my favorite educational Social Media event I have attended.

Lea Buckingham Scudamore, SEO & Domains Supervisor, ARI Network Services, Inc.

SocialPro was a phenomenal experience full of great speakers and abundant networking opportunities. I met some amazing marketers and learned a ton from the presentations that I can take back with me and apply to my clients. I’m a huge fan of SocialPro!

Nick Roshon, iCrossing

Act now and save $100

Register for SocialPro today. You get all of the sessions, networking and conveniences that make a conference experience productive and enjoyable, including breakfast, lunch, all-day snacks, wi-fi in session rooms and access to some of the world’s leading social media marketing experts.

You save $100 when you register for before June 20! Register Now!

 

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Here’s a taste of some of the exceptional content you can expect at SocialPro. Check out two of our favorite organic social media marketing sessions from last year:

Instagram Insta-Success By Jenn Deering Davis

How Great Content Feeds Great Social Media By Eric Enge

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