Head of Global Social Strategy & Operations, DocuSign
Seattle native, Caitlin Angeloff earned a BA in Speech Communication from the University of Washington in 1997 and started her marketing career managing events for Microsoft's Executive Relations group.
Currently the head of Global Social Strategy & Operations at DocuSign, Caitlin oversees the intersection of social media strategy, content and audience management, including all established and emerging social media channels, listening & analysis, customer care, the DocuSign blog, social advocacy & influencer programs, processes & policies, tools & platforms, employee certification and training as well as managing a team of brilliant digital natives who keep Caitlin from becoming a dinosaur.
Prior to DocuSign, Caitlin was CEO and Co-Founder of Admosis, a leading social content strategy and advertising firm helping to guide brands such as Adobe, Alaska Airlines, Amazon, BMC Software, Delta Dental of Washington, Simon Pearce, Timbuk2 and a handful of startups like GoFormz and Illumagear through the adoption of effectively integrating paid & owned social media. Caitlin also served an independent consultant to Microsoft managing the launch of Bing's social advocacy program and the Windows Phone Night Market Tour via social media activation efforts leveraging Klout, Facebook and Twitter.
Further back, she served as Director of Marketing at Ant's Eye View and doubled as second chair to four principal social strategy consultants advising the firm's largest clients Cisco Systems, PEMCO, Microsoft, Full Circle Farm and Avid on how to fully integrate social media with traditional marketing.
When she isn't working, Caitlin enjoys flower arranging, traveling and hanging out with her husband as they teach their two sons, Gavin and Noah how to code in preparation for their future digital lives and of course, programming robots.
Sana Ansari, General Manager of 3Q Accelerate, has worked in digital marketing since 2009. Sana's expertise in SEM, the Google Display Network, landing page optimization, copy and creative optimization, remarketing, and driving lead quality has been fueled by a data-centric methodology reinforced in all of her team members. In her time at 3Q, she has been responsible for driving some of the agency's greatest success stories, taking companies with limited budgets and big ideas and turning them into names familiar across the country.
Jennie Choi has been working in digital media for over 5 years. In her spare time, she enjoys playing with her dog, eating good food, and drinking cheap wine. A Chicago native, she moved out to the East coast during college by first going to DC and then later moving to NYC.
During her time she's worked in boutique, mid-sized, and large agencies. She began in paid search before expanding to cover both paid search and social. With experience in the financial, retail, pharmaceutical, and travel verticals she brings her expertise in every challenge.
Geoffrey Colon is a Communications Designer, Social Data Expert and Growth Marketer at Microsoft for the Bing Ads product based in Bellevue, Washington. In his role, Geoffrey leads a scrum team of search and social media marketers and data analysts who create, execute and measure digitally-driven strategies to help drive education and adoption of the Bing Ads product by small to medium sized businesses and premium marketers and advertisers. He is also a subject matter expert on personal branding, the DIY economy, social data, socializing the enterprise, content marketing and disruptive innovation.
Prior to joining Microsoft, Geoffrey was vice president of digital strategy at Ogilvy & Mather in New York City. In that role, Geoffrey created and executed tactical social strategies for a variety of business divisions within IBM including Mobile, Cloud, Systems and Technology, Midmarket, Software and the Smarter Planet brand. He authored several of the top thought leadership pieces for the agency including one on content as the new currency for Fast Company.
Colon has spent 20 years in digital marketing working for and with several of the most influential brands including Coca-Cola, Kraft, Spotify, Netflix, American Express, The Economist, UPS, USA Network, WWE, History Channel, A&E, Food Network and Smirnoff.
Mr. Colon is a 1994 graduate of Lehigh University with a Bachelor of Arts degree in Journalism and Communications and a minor in Political Science. He has over 20 years of experience in left-of-center marketing techniques.
Geoffrey is host of the weekly podcast Disruptive FM on the Spreaker network, is a LinkedIn influencer and blogs at FuturistLab.Tumblr.com. He has been quoted in various publications and media outlets including Marketplace, NPR, Wall Street Journal, Billboard Magazine and Digiday. Colon is currently working on his first business book "Disruptive Marketing, Disciplined Results" due out in January 2016 on AMACOM Publishing.
Kiko, runs paid search and analytics for Seattle startup Glowforge. He got his start in marketing literally "in the mailroom". He's spent the 7 years since then working with clients from B2B Tech, to all-natural cosmetics and now, lasers. He holds a diverse nerd portfolio featuring music, movies, retro-games & pro-wrestling.
Hayes is the co-founder and CEO of Union Metrics. He's spent the better part of his career building systems that help people collect, analyze and make sense of complex data. Hayes has spoken at many conferences including SXSW and DataWeek SF as well as contributed to Forbes and a number of other publications. When not at work, you'll find him running, writing and retweeting Steph Curry Vines (not necessarily in that order).
Peyton Dougherty (@peytondocs) is the Chief Operating Officer at PopShorts. Peyton works directly with brands and influential content creators to develop social video campaigns that are designed for both organic and paid social distribution. Peyton has overseen high-impact activations for clients including Sony Pictures Entertainment, Focus Features, Gramercy Pictures, and Chase Bank.
Devon Gardner is the founder of Devon Victoria Communications and an established leader in social media and influencer marketing. Published in publications including Forbes, Ragan, SmartBlog for Social Media and a speaker at events hosted by American Marketing Association, San Diego State University and SocialPro, Devon informs brands on the best ways to increase their brand value and connect with audiences at each point of the consumer journey process through social media and digital public relations.
With extensive experience providing social media and influencer marketing services to brands of all industries and sizes, Devon is sensitive to the particular needs and objectives of each unique brand. Her career background includes working in a public relations firm, wearing all marketing hats at one of San Diego's largest non-profits, and most recently served as the Director of Social Media at an award-winning digital marketing agency listed four years in a row on the Inc. 500|5000 among "America's Fastest-Growing Private Companies". She now runs Devon Victoria Communications, a boutique communications firm specializing in social media and digital public relations.
Brand experience includes Time Life, Jazzercise, LEGOLAND, Auberge Resorts, Westin Hotels and Resorts, LegalShield, National University, Rock 'n' Roll Marathon Series, GreatCall and more.
Carlos Gil, Global Head Of Social Media
SocialPro 2016 Speaker:
Global Head Of Social Media, BMC Software
Carlos Gil is the Global Head of Social Media for BMC Software. Previously, he served as Senior Social Marketing Manager for LinkedIn. His proven track record includes leading consumer-facing digital and social media programs as Social Media Manager for Winn-Dixie, where he developed strategy and led the launch of all Winn-Dixie's social channels, social listenings, and blogger influencer program. In addition, Carlos served as the Head of Digital Marketing for Save-A-Lot food stories. A true digital
native, Carlos maintains an active presence on Twitter, Snapchat, and YouTube in addition to speaking at industry conferences.
Lorraine Goldberg is the Social Media Manager for Allrecipes.com where she drives social media strategy and oversees the social media team for the food-focused social network. She specializes in content strategy, audience development, and building engagement via social media marketing.
A Seattle native and Seattle University grad, Scotty has been at Tango Card for 4 years in Marketing. Along with the rest of the Tango Card team, he has helped to create a culture of incentive domain expertise to best support Tango Card's enterprise reward and incentive customers. When not hocking gift cards as incentives, he helps with his family's fledgling tequila brand, Papa Bueno Spirits, and relaxes by cooking for his girlfriend, friends, family, and German Shepherd, Finn.
Andrew Grinaker has been crafting content, search and social strategies for clients for the past 9+ years. But his first love for content came in the form of writing for newspapers and radio, including Editor-in-Chief at his college newspaper and working for a local AM radio station in Seattle.
Steve Hammer is the President and co-Founder of RankHammer, the 2015 US search awards small agency of the year. Steve is a sought after speaker on the subjects of search marketing, PPC and analytics. In particular, he has been noted as a leader in AdWords Scripts and Google Tag Manager. Steve's experience in online media and traditional marketing allows a strategic and long-term view of search marketing. He has achieved extraordinary and sustainable results in several competitive online industries often exceeding growth rates in excess of 50% per year. Steve has held a number of exemplary positions including Director of Search Marketing for ACE Cash Express, General Manager for Stir, and a practicing Chemical Engineer for BASF. He holds a MBA from the prestigious Kellogg School of Management. Steve is very active in the Dallas and Search Marketing community, as a former VP of the DFWSEM. He has spoken at prestigious meetings and conferences including SMX Advanced, Pubcon, ClickZLive, State of Search, Ignite e-commerce and Interactive Insights Summit. He will be teaching a course at SMU on AdWords beginning this March.
As the Director of Social Media at Page Zero Media, I manage our clients' social media strategies in coordination with our SEO and content marketing team. During the past three years, I have devised and managed social and content strategies for large brands and e-commerce-based businesses alike.
Before discovering my interest in digital marketing, I earned a Master of Science degree in Physiology from the University of Western Ontario. A few years later, after realizing my true calling, I earned a Graduate Certificate in Marketing Management. To give back to the educational community that spurred my interest, I'm a visiting instructor in both Google Analytics and Google AdWords at Fanshawe College in London, Ontario.
My scientific background in Physiology, fascination with social media and passion for technology and communication enables me to deliver a unique combination of content-driven but analytically designed social campaigns.
Earl Hwang, social media supervisor at PMG, is the strategy lead for the agency's largest social accounts. His work on campaigns for Apple, J.Crew, KEEN, and other top retail brands has been recognized for not only successfully engaging audiences but also for delivering sales impact.
Some of his most notable work has come from campaigns for Beats by Dre that transcended media and became pop culture movements. They include #SoloSelfie, Rugby World Cup, and #StraightOutta.
Earl regularly speaks at social media and marketing conferences, including events sponsored by the American Advertising Federation (AAF) and the Social Media Club of Fort Worth. He attended New York University and the University of Texas. As you'd expect, you can find him on all major social networks.
Sahil Jain is the co-founder and CEO of AdStage. He co-founded his first company, YC & SV Angel backed Trigger.io at 20. He dropped out of UC Berkeley, where he studied Philosophy and Econ, to join AOL Corp Devt. at 19, dropped out of High School to join Yahoo! Mobile at 17 and worked in the professional video game industry before that.
He has some really unique digital advertising experience, especially when it comes to PPC advertising because we're the only company in the world that supports self-service access to advertising on five networks (Google AdWords, Bing Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads). He's spoken at length on topics like content marketing, online advertising, as well as topics like wearables and advertising.
Jordan Kasteler is the Director of SEO for the agency, MWI. He has a history of entrepreneurship, co-founding and serving positions in such companies as BlueGlass Interactive, an Internet marketing agency, and SteelCast, a tech incubator housing several other self-started companies. His work experience ranges from in-house SEO at Overstock.com, marketing strategy at PETA, and to agency-level SEO. Jordan is also an international conference speaker, blogger, and book author of A to Z: Social Media Marketing.
Kristi Kellogg is the social media editor at Bruce Clay, Inc., an international digital marketing agency. She loves using social media and content to connect people with brands in meaningful ways. She works with Fortune 500 companies and small businesses alike to craft stellar content and wield winning social media strategy. She also reports on social media, SEO and PPC best practices. Kellogg's career is founded in journalism; her business and technology articles appear in newspapers, magazines, across the Internet and in books such as "Content Marketing Strategies for Professionals" and "The Media Relations Guidebook."
Chris Kerns has spent more than a decade defining digital strategy and sits at the forefront of extracting insights from digital data. He leads the Analytics and Research team at Spredfast, a social software platform that empowers enterprise organizations to connect with consumers in an increasingly social world. His research has appeared in The New York Times, Forbes, USA Today and the The Wall Street Journal, among other publications. He is also the author of Trendology, a book that dives into the advantage brands can build using a data-driven approach to real-time marketing.
Larry Kim is the founder of WordStream, a leading search marketing software and services provider based in Boston, managing approximately a half-Billion in annual ad spend across over thousands of customers. He regularly shares his advice and insight with over a million visitors a month at his WordStream Blog and is a top contributor for leading industry publications including Inc.com, Search Engine Land, Social Media Examiner and Social Media Today.
Larry has spoken at or keynoted numerous industry events including INBOUND, SearchLove, SMX, ClickZ/SES, Pubcon, PPC Hero Conference, SEMPDX and many others. He was recently named "Most Influential PPC Expert" for 2015, 2014 and 2013 by PPC Hero Blog, and won Top Search Marketing Awards for 2015 from the US Search Awards and Search Engine Land.
Wei Kuan Lum is a Marketing Executive with 16+ years of experience and currently Head of SMB Business Marketing as part of Facebook's Global Business Marketing Organization. She has a proven success record leading marketing efforts for Disney, Intuit and Yahoo and drives exponential growth through full funnel marketing strategies across traditional and digital media, generating multi-million dollar results in a win-win for organizations and customers alike.
Ian Lurie is Founder and CEO of Portent, a digital marketing company he started 1995. Ian's professional specialties and favorite topics are marketing strategy, history, search and all things nerdy.
He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech.
His random educational background includes a B.A. in History from UC San Diego and a degree in Law from UCLA. Along the way, he's been a very amateur competitive cyclist, a bike messenger, a roof consultant, a technical writer and an Adobe FrameMaker consultant. You may find him teaching his kids to play Dungeons and Dragons on the weekends, or dragging his tongue on the ground as he pedals his way up Seattle's ridiculously steep hills.
You can read some of Ian's recent work at www.portent.com/onetrick and www.portent.com/data/content-inventory.
Maggie is the Head of Social Media at MMI Agency, where she works with a team to lead both B2B and B2C brands in creating award-winning integrated campaigns that include paid, owned and earned media as well as experiential programs and events that ladder up to overall business goals. Over the past 10 years, Maggie has launched and managed large online communities for brands with hundreds of thousands of fans, implemented and managed robust social customer care programs, launched paid social strategies that reach millions, and managed events with hundreds of thousands of attendees for clients in various fields including real estate, fashion, energy, sports and medicine. Maggie is a frequent public speaker at social media and public relations conferences including regular contributions to #CMGRHangout, the Women in Information Technology Conference at Texas A&M, the Interactive Strategies Conference, and the CultureMap Connect Social Media series.
Molly joined 3Q Digital in April of 2013 after working as a marketing and social strategist for a web development firm in Washington DC. Molly has experience with online advertising for members of Congress, as well as small businesses. Her insights on Facebook advertising have been featured on JonLoomer.com, CNN Money, Sky News, and more. She graduated from St Olaf College in Northfield, MN, in May of 2012 with degrees in Political Science and Social Studies Education. When she is not working, you can find Molly walking her dog or trying out new restaurants.
Cameron McNeil is a Client Partner in Retail at Facebook. Cameron has been with Facebook for 3 years managing retail clients out of our New York, and now the Seattle office. Prior to Facebook, Cameron served in various roles at iCrossing across account and media management, where he led a team of media managers is day-to-day search media optimization and campaign management. Cameron received an MBA in Marketing and Operations from New York University, and a BA in Advertising from Brigham Young University.
Paul Meyers, Director, Digital Marketing
Pabst Brewing Co.
SocialPro 2016 Speaker:
Director, Digital Marketing, Pabst Brewing Co.
Paul Meyers is a marketing professional who has been running all digital and social media efforts at Pabst Brewing Co. for the past 3 years. This includes a portfolio of roughly 30 brands-Pabst Blue Ribbon, Rainier, Olympia, Tsingtao, and Not Your Father's Root Beer, to name a few. Prior to Pabst, Paul worked with Audi of America to build all branded social media channels and initiatives. Paul graduated with a bachelor's degree in American Literature and Culture from UCLA and is a native of California-he currently resides in Los Angeles.
Kevin Mullett, Director of Social Media and Visibility
SocialPro 2016 Speaker:
Director of Social Media and Visibility, MarketSnare
Kevin Mullett, is the Director of Visibility and Social Media at Cirrus ABS, an award winning marketing technology solutions firm, and MarketSnare, a product to help brands capture local opportunity via SEO for dealer networks. He is an experienced web developer, marketer, and ADDY award winning designer with over 15 years experience in online marketing. Kevin leverages his 15 years experience in sales and marketing along with a passion for social media, SEO, design and usability to help create web marketing solutions that make clients successful. He discovers, tests, and disseminates trends in digital marketing tools for developers, clients and popular conference audiences.
I've spoken at SMX Toronto, Vegas (2x), East, and West, along with numerous other national, regional, and local events. I've also run a local monthly social and marketing breakfast event for the past 3 years, and there is no end in sight.
I've been working with clients to help develop site architectures, and content plans to fill said architecture, based on business objectives since the late Nineties. We were building evergreen and value based solutions back before backlinks and "inbound" was a thing. Based on questions and methods I've developed over the years, I created a tool/template called a Content Opportunity Report that eases the burden of developing content for clients. You can see it at www.contentopportunityreport.com.
Ef Rodriguez is the Director of Global Social at HTC, a designer and manufacturer of connected devices such as the Vive virtual reality system and its series of premium smartphones. He is responsible for guiding global social strategy for the Taiwan-based company, from brand marketing to superfan communities to esports.
Prior to HTC, Rodriguez worked at a number of the world's most acclaimed advertising agencies. At Crispin Porter + Bogusky, he developed ideas for American Express, Microsoft, and Domino's. While living in Amsterdam, Rodriguez worked for Wieden+Kennedy as part of the teams for Heineken, Coca-Cola and Nike.
Outside of work, Rodriguez works closely with startups and tech communities by organizing large events and conferences. These include TEDx, Startup Week and Ignite. He also contributed to the book "Startup Communities" by venture capitalist Brad Feld.
Rodriguez graduated from the University of Colorado at Boulder, currently resides in Seattle and can be found on Twitter as @pug.
Dave Roth founded Emergent Digital in order to use digital marketing to make the world a better place. B-Corps, nonprofits, social enterprises, green technologies and educators now benefit from the same strategies that drive billions in profit to the Fortune 100.
Roth recently served as Vice President, Marketing at Move, Inc. parent company of realtor.com. There, he oversaw paid and organic Search, Affiliate, Mobile and Social Marketing for the Company. Prior to his arrival at Move, Dave was Sr. Director of Search and Affiliate Marketing at Yahoo!, Inc. He holds an MBA from UC San Diego and a BA in Sociology from UC Berkeley.
Matt Siltala is an online search industry leader and President of Avalaunch Media. Matt's clients have included companies like Webtrends, Steven Covey, The Home Depot, and ESRB. Because of Matt's passion for the online industry and all things IT, he loves collaborating with other industry leaders and speaking at search conferences like Pubcon, SMX, and Search Engine Strategies, and at other events and Universities across the country.
Before forming Avalaunch Media, Matt co-founded Dream Systems Media in 2005, and has started several highly successful e-commerce businesses beginning in 1998.
When Matt isn't launching a new company or helping build value for his client's, he enjoys traveling with his beautiful wife and 3 kids. During their travels, he especially loves showing his kids new things.
Karianne is a marketing manager at Microsoft, managing social media marketing for the Microsoft Surface products. Before joining Microsoft, she was the Social Media Manager for Priceline.com, creating and executing all of the social media efforts across all channels. Prior to Priceline.com, Karianne was a senior strategist at Mediabrands Publishing, a digital content creation agency. At Mediabrands Publishing Karianne was involved in creating digital marketing programs to increase awareness, build customer loyalty and drive growth for brands such as Chrysler, Nationwide Insurance and BNY Mellon. Karianne has a decade of social media and digital marketing experience with clients including HTC, Wells Fargo, MapQuest, Claritin, Coppertone and Juniper Networks.
Michelle Wallace leads Tableau Software's global social media programs. As a writer and an analyst, she is passionate about using data to drive better content decisions and foster an engaged social media community. Michelle manages live social media at Tableau's global events, and has spoken about social media analytics to thousands of people on two different continents. She holds a BA in English from Western Washington University with a minor in astronomy. Prior to Tableau, Michelle was a magazine writer who covered local interests and histories around the United States.
AJ runs and consults for the world's top LinkedIn advertising accounts. He fell in love with LinkedIn advertising back in 2011, and left his job to found B2Linked.com in 2014. He loves to help B2B companies make the most of the LinkedIn for recruiting and lead generation. He's an exotic car nut and a triathlete. He lives in Utah with his wife and 4 kids.
Nate is a product marketing manager for performance advertising products at Twitter. In partnership with the product and sales teams, he helps drive awareness and adoption of Twitter's ads products for direct response advertisers. Prior to joining Twitter in 2014, Nate held multiple roles at Groupon, where he managed marketing programs and activities across consumer and small business marketing.
Nate earned an MBA from the Kellogg School of Management and a BS in Economics from Boston College.
As a Product Manager at Kenshoo, David works tirelessly to develop and fine-tune agile marketing solutions that enable marketers to identify the perfect mix of social, search, mobile display, video and more. An instrumental member of the team that launched Kenshoo's support for the Instagram API in 2015, David works closely with Kenshoo clients - agencies, brands and performance marketers - to illuminate and activate the full value of their social media investments.
David has extensive experience working in cross-functional team environments - delivering on multi-channel product launches and a proven track record of delivering great products driven by a relentless focus on user experience. Prior to joining Kenshoo, David managed multi-channel marketing for the ALDO Group, founded and led yourKloset.com, and worked in a variety of other vendor management, marketing and research positions.
David holds an MBA from University of Oxford and a Bachelor of Commerce degree from McGill University.
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