Andreas Reiffen is an entrepreneur, marketing technologist and an expert in data-driven advertising. Between 2006 and 2008 Andreas operated as a PPC super affiliate working for Zappos and other retailers. In 2008 he founded crealytics, the Berlin-based provider of camato, the leading PPC campaign management technology for search ads and Google Shopping. Crealytics has grown to service 4 of the top 10 European fashion retailers in 23 languages, generating over $750M in client revenue in 2014. This growth was recognized with a 3rd place finish in the 2014 Deloitte technology Fast 50.