Director, Digital Acquisition, Avis Budget Group
As manager of US Domestic paid digital acquisition at Avis Budget Group, Alex Sutton oversees paid digital media strategy across SEM/ PPC, display, and affiliate for avis.com, budget.com, budgettruck.com, and payless.com. In this role he is responsible for maximizing the ROI of highly targeted digital campaigns that drive travelers in market for a rental to ABG's dot com properties. Prior to Avis Budget Group Alex led digital media for the MY M&M'S & Mars Retail Group divisions of Mars, Inc. and has over 9 years of client-side direct marketing experience across travel, CPG, retail, and media industry verticals. Alex employs a structured test and learn approach to incremental growth and performance and has leveraged consumer insights from 150+ digital a/b and multivariate media tests in the optimization of campaigns. Recent projects also include SEM account restructures, multi-touch attribution campaign optimization, and DMP onboarding.
Alex holds a bachelors degree from the University of Maryland and an MBA from the University of Michigan- go blue!