VP, Product & Digital Strategy, Balihoo
Caleb has been a thought leader in the digital media space for 10 years, focusing on SEO, SEM and analytics strategies for .coms, agencies, and software companies. He is a repeat contributor to Moz's annual Local Search Ranking Factors report and has spoken at popular search conferences across North America.
As VP, Product & Digital Strategy for Balihoo, he leads the evolution of cutting-edge paid search and display software and is involved in building strategies for leading brands such as Aflac and Kohler Plumbing.
Caleb is a bonafide sports addict and avid fly fisherman. He lives in Boise, Idaho where he enjoys the area's ski resorts and outdoor recreation with his family.