Marketing Land Events Speaker:

Scott Peters

VP, Paid Media Director, Edelman Digital

  

Scott oversees Paid Media planning and activation in the Atlanta office. With over 16 years of experience helping large companies optimize paid investments, he is passionate about the power of media and data to amplify creative ideas. Scott has worked across traditional and digital channels to produce integrated campaigns, collaborating with creative and analytics teams in the process. He specializes in helping clients navigate the evolving media landscape and the emerging role of ad tech to enable relevant storytelling for consumers.

Before coming to Edelman, Scott has worked on several award-winning campaigns for brands like Toyota, Nationwide Insurance and Alltel, managing multi-million dollar display, video and social buys. At Edelman, Scott led the cross-channel paid program for Zagg, increasing ROAS of Display advertising through better measurement and creative optimization.

He received his Bachelor’s degree in Business Administration from the University of Richmond, with concentrations in Marketing and Management.


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