Chief Revenue Officer, PerfectMarket
Tim Ruder is Chief Revenue Officer at PerfectMarket, a leading technology company that helps publishers create additional value from their online content.
Tim started his career with the Washington Post Co. in 1989, moving to the online division in 1995. During his 18 years with the Washington Post, Tim pioneered the development, management and growth of interactive business lines, serving in various marketing, sales, business development and operational roles, rising to the post of VP of marketing. Before achieving that title, he served as the local vice president, responsible for the company's regional market strategy, initiatives and operations. Under his leadership, washingtonpost.com achieved the highest reach of any local site in its market and claimed multiple industry awards for excellence. His efforts were instrumental to the successful launch, growth and dominant market position achieved by WPNI properties (washingtonpost.com, Slate, Newsweek.com, BudgetTravel.com and Sprig) in local, national and international markets.
Tim has consulted with businesses adapting to the changing media landscape, supporting the development of new competencies in search engine marketing and interactive advertising. As a consultant to the Los Angeles Times, Tim helped latimes.com double its audience in less than 12 months. Tim holds a B.A. in political science from Purdue University and an MBA from George Mason University. A leading media and advertising expert, Tim speaks frequently at industry events, including SXSW 2010, SES Chicago, and The Customer Experience Council.