Manager, Traffic Quality Policy & Strategy, Microsoft
Eric Bozinny has been protecting advertisers and others from danger for over 20 years. Beginning his career as a tour guide in the Canadian Rockies, he more than once led rutting elk away from hapless passengers unaware of the imminent physical threat. Later, Eric worked for Razorfish - born as the online advertising pioneer Avenue A - where his team was responsible for the technical implementation of display advertising. After a short stint as a real estate investor nearly destroyed him, Eric joined Microsoft and since 2007 has been the voice shouting loudly to ensure that all stakeholders in the digital marketing world understand the size of the fraud and malware problem.