CEO & Founder, WiderFunnel
Chris Goward, Founder & CEO of WiderFunnel, has developed successful conversion optimization programs for clients like SAP, Google, ebay, Magento and 1-800 Flowers. Chris developed the LIFT Model™ and Infinity Optimization Process™, conversion optimization strategies and is author of the book, "You Should Test That!". He was recognized early in his career with a Gold award from the Canadian Marketing Association and as one of Marketing Magazine’s “Ones to Watch”. Chris launched his first digital marketing consultancy in 1994, then led online and offline direct response strategies for clients at ad agencies DDB, TBWA, and Cossette.