Director, Global SEM, TripAdvisor.com
Luke Coltrin currently co-leads the Global SEM Team at Tripadvisor, the world's largest travel website, and oversees a program that spans 30 countries and 22 languages. Prior to joining Tripadvisor, he was the Director of Online Marketing at Overstock.com, where he was responsible for guiding all of Overstock's paid online advertising, including SEM, Display, Affiliates, and CSEs. He has spoken at several industry events, including SMX, Search Insider Summit, and Pubcon. Luke holds a MBA from the Kelley School of Business at Indiana Univeristy, as well as a BA in Marketing Communications from Brigham Young University.