Senior Supervisor, Field Search Creative Development, Yahoo!
Patrick Salmon manages Search Creative Strategy for the West and Central regions at Yahoo!, overseeing a team of SEM strategists aligned to top advertisers on Yahoo! Search & Bing. Patrick is an expert in adCenter guidelines, functionality and optimization strategies. He holds a BA from the University of Washington.
Patrick regularly handles Yahoo!'s premium advertiser education, both webinars and in-person best practices workshops.