Mobile Ads Marketing Team, Google
Dai is a group product marketing manager for Google's mobile advertising solutions. In this role, she helps to bring to market the latest mobile ads innovations and helps advertisers understand how to take advantage of mobile solutions to grow their business. She has led the product marketing for mobile search and location-based ads and developed targeted programs for small and medium-size businesses to adopt mobile. Previously at Google, Dai managed the product marketing for Google Analytics and led SMB direct advertiser marketing.
Dai brings more than 12 years of experience in online marketing and digital media. Prior to joining Google in 2007, Dai was an account executive and senior strategist at Razorfish, where she led the development of digital marketing strategies, interactive web design and user research for Fortune 500 clients in the automotive, telecommunications and financial services sectors. Dai received her MBA from the UC Berkeley Haas School of Business and holds bachelor's and master's degrees from Stanford University.