Director of Testing and Analytics, Rimm-Kaufman Group
As Director of PPC Testing & Analytics, Mia is responsible for working with RKG’s IT department to shape technology solutions to address new engine offerings, working closely with the SEO team to identify synergies between PPC & SEO and overseeing advancement of RKG’s Attribution Management Service. Additionally, she continues to be involved in strategic RKG client accounts.
Mia joined RKG in December of 2006 as a PPC Analyst. Mia was a Senior Analyst and Team Leader for three years prior to her promotion to Director. Mia is a contributing author to both the RKG Blog as well as the RKG Dossier. She has also guest lectured at the McIntire School of Commerce.
Mia holds a BS in Commerce (with Concentrations in Marketing and IT) from UVA’s McIntire School of Commerce.