SVP Global Marketing, Performics
Dana Todd is considered one of the pioneers of the search marketing industry, but her expertise includes all forms of online marketing and interactive visibility. At Performics, Dana and her teams help drive awareness of the Performics brand, and participation among marketers and peers. With over 17 years experience in digital marketing, Dana is known for leadership, vision and creative problem solving (and radical hair color!)
In 1996, she helped build some of the first commercial websites and since then has driven value for hundreds of companies, helping them find actionable insights and success in interactive marketing. Her career spans a variety of practices including information architecture, digital advertising, search marketing and technology, first leading San Diego interactive agencies Bien Logic and SiteLab; then co-founding SEMPO (Search Engine Marketing Professional Organization) and its training arm SEMPO Institute; and most recently, Todd launched Newsforce, a startup that redefined digital advertorial and sponsored content. She is a favorite speaker at industry conferences such as Internet Summit, Search Engine Strategies, ad:tech, OMS, SMX, OMMA and regularly provides insight to the financial press and industry.