Vice President of Marketing, xAd Inc.
At the helm of our New York City operations, Monica is responsible for developing and leading xAd’s marketing functions, as well as overseeing the company’s communications and strategically positioning it in the local-mobile marketplace.
Monica’s tenure in the industry includes 12-plus years of local marketing and advertising, including a solid foundation in online advertising, sales, strategy and account management. Prior to xAd, she served as Senior Vice President of Marketing and Strategy at TMP Directional Marketing, where she helped launch a digital-marketing division called 15miles.
Well regarded in the space, Monica is currently active on the Interactive Advertising Bureau’s (IAB) Local Search Committee and the Mobile Marketing Association’s (MMA) Research Committee.