Co-founder and CEO, Plink
Peter Vogel is co-founder and CEO of Plink, an online-to-offline loyalty program that rewards members for dining and shopping at their favorite national restaurants and offline stores. He has more than a decade of executive-level, online sales and marketing experience, specializing in performance-based marketing, media buying and monetization of social media.
Most recently, Peter was senior director of marketing and industry scout at Adperio, an interactive agency specializing in affiliate marketing, in-game advertising, social gaming monetization, virtual currency and Facebook Credits monetization.
At Adperio, he incubated the idea of Plink, co-founded the company, spun it out of the interactive agency in 2011 and in the Summer of 2012 raised a $3 million Series A investment round from Grotech Ventures. As a pioneer in CPA based advertising, Peter was previously co-founder of Memolink.com and led the company's sales team from 1997 through the mid 2000's establishing relationships with Fortune 500 advertisers when performance based advertising was still in its infancy.
He received a BA from Washington University in St. Louis in Economics.