Facebook Marketing Lead, Zappos
Nate is designing and executing Facebook advertising strategy from the ground up, maximizing existing SEM technology to balance laser-sharp targeting with more scalable processes for Zappos. Nate's automating both creative refresh/rotation and contextual relevance of ads is on his mind.
In a broader role, any trackable traffic from Facebook falls into Nate's world. This has lead to managing projects in domain sharing/liking optimization, News Feed Optimization, and app development.