Marketing Land Events Speaker:

Nate Luman

Facebook Marketing Lead, Zappos

  

Nate is designing and executing Facebook advertising strategy from the ground up, maximizing existing SEM technology to balance laser-sharp targeting with more scalable processes for Zappos. Nate's automating both creative refresh/rotation and contextual relevance of ads is on his mind.

In a broader role, any trackable traffic from Facebook falls into Nate's world. This has lead to managing projects in domain sharing/liking optimization, News Feed Optimization, and app development.


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