Practice Lead - Digital Marketing Services, IBM
John Zoglin is the Digital Marketing Services Practice Lead for IBM Enterprise Marketing Management (EMM). Mr. Zoglin has been a digital marketing and eCommece expert since he joined WIRED Digital as VP, eCommerce in the mid-90's. His experience includes time as Director, eCommerce at Dell ($3b/year in online sales); Before joining IBM Coremetrics he was VP, Global eCommerce for Corel. While Mr. Zoglin has experience with retail and virtually all vertical markets, he also has personal interest in healthcare based on his position as Chairman of the Board of El Camino Hospital in Silicon Valley.
John and his team are experts in the entire portftolio of digital marketing alternatives to improve sales and leads -- including Web Analytics, SEM, SEO, Social, Mobile, Display, Personalization and eMail marketing. John's Digital Marketing Services team provides best practices consulations and actionable outsourcing for IBM customers: they enhance productivity of client resources through dedicated consulting support and training or can act as the Digital Agency of Record .
– Stanford University MBA
– Harvard University BA, economics