Head of Product Strategy, iProspect
Working closely with media owners, technology platforms and clients, Alistair ensures that the right digital strategies are in place to improve performance. He’s responsible for all bought media channel product roadmaps; driving best practice across paid search, paid social, display, programmatic, affiliates and video.
Prior to joining iProspect, Alistair was Director of Paid Media at Periscopix, leading paid search and programmatic departments.
Alistair speaks and writes about paid media on a regular basis, and has written for Search Engine Watch, Search Engine Land, Econsultancy and The Drum, as well as speaking internationally at SMX, SES, PPC Masters, Ecommerce Expo and Internet World.