Product Manager, Adobe Media Optimizer, Adobe
Chris Haleua is a product manager for Adobe Media Optimizer, focused on paid search marketing solutions. He has implemented advanced bid automation and innovative testing strategies for many of Adobe's largest and most successful clients. Chris has five years of search engine marketing experience with strategic enterprise accounts across the retail, lead generation, and media engagement industries. His focus on integration between Adobe's multi-channel ad management platform, Media Optimizer, and Adobe SiteCatalyst, a leading analytics solution, has revealed new ways to measure and expand the influence of paid search on other channels as an essential piece of profitable acquisition strategies.