Partner, SIM Partners
Jay Hawkinson has 20 years of digital sales, marketing and merchandising experience including more than 15 years focused on organic search optimization, paid search advertising, local search, mobile and social media.
Jay joined SIM Partners in 2006 as an equity partner developing ecommerce solutions and products for the travel and hospitality vertical. Jay currently oversees social media, mobile and emerging technology at SIM Partners, including social media optimization/engagement, mobile app design and development, and SoLoMo integration through Velocity Social. Velocity Social is a social CRM tool that enables large brands to automate and scale their social media marketing efforts across multiple locations.
Before SIM Partners, Jay served as Media Sales Strategist for iCrossing where he grew the paid search division by improving campaigns and working in tandem with business development on new initiatives, working with such clients as Coca-Cola, Betty Crocker, Disney, Purina and Sprint/EMBARQ. Prior to iCrossing, Jay was the Director of Search Marketing at Proceed Interactive where he helped build the search marketing practice and worked with such clients as Chicago Hilton & Towers, Komatsu, Kohl’s Department Store and Hanes.