Creative Lead, Yahoo
Dusty Haws is a Creative Lead at Yahoo where he manages advertisers in the finance, tech/telco and retail verticals. In his current role, Dusty has engaged in a wide range of PPC strategies, from small targeted campaigns to large portfolios over 150 million keywords. He also collaborates with his team to improve the user experience via feature launches and enhancements for the Yahoo Bing Network. Dusty started his career at Overture.com/GoTo.com, joining Yahoo with the Overture.com acquisition in 2003.