Head of Growth, URX
As URX's Head of Growth, my success is defined exclusively by the results we deliver for our clients.
We start by establishing and prioritizing campaign goals - increasing revenue, maximizing scale vs. optimizing ROI and any other KPIs or engagement metrics.
Our team then guides the integration and imports device-level data. In a matter of days, URX is finding and targeting your customers with animated, retina quality ad units for every product, offer, room, movie, song or flight available in your app. When ads are clicked, deeplinks magically transport your users into your app at the point of sale.
Although this entire process is automated, we sync with our clients weekly to dive into the data and discuss the next optimization. Goals change, we listen and URX evolves to stay one step ahead.