Partner / Head of Innovation, Webrepublic
Tobias is the Co-Founder and Head of Innovation of Webrepublic, Switzerland's largest digital performance agency with a team of 60. He worked at Google in 2007 and has been active in the field of online marketing ever since, specializing in performance, strategy, semantics and analytics. He studied Mass Communication and Media Research at the University of Zurich, where he also regularly gives lectures. As Head of Innovation, Tobias is responsible for strategic planning and coordination of new business areas. He believes in combining creativity with data to create successful online marketing campaigns.