Head of Analytics and Insights, Digital Annexe Limited
Dr. Karandeep is a Statistics Doctorate having 10+ years’ experience in Digital Marketing, specialising the digital analytics and insight. Karandeep is an active member of Digital marketing community and a result oriented senior digital professional. Being an industry expert, Karandeep is a keynote speaker and had spoken at various digital events/conferences around the globe (France, Hongkong, UK, India and Australia) in last few years.
Karandeep gained a thorough understanding of the digital marketing industry including Web Analytics, Online Customer/Traffic Behaviour, SEO, PPC, Display, Emails, Affiliates, Aggregates, Web development, micro-site building and social media. Karandeep iss having vast experience of managing and monitoring external agencies and internal teams with strong negotiation skills. His excellent understanding of web management, conversion optimisation (AB. MVT, Behavioral Testing) and data analytics always helped in developing successful e-commerce campaigns and delivering data driven actionable insights.