Marketing Land Events Speaker:

Hillary Glaser

SEO Manager, Campbell Ewald

  

Hillary Glaser is the SEO Manager at Campbell Ewald in Detroit, Michigan where her team is responsible for the SEO and SEM strategies and executions for Empire State Development and MotorCity Casino Hotel. They also work on the connections between SEO, Content, Paid Search, and Social Media for Experience OnStar, Carolinas Healthcare System, Covered California, and Energy Upgrade California.

Hillary got her start in online marketing in the early 2000s working as a hair stylist at a suburban salon that was looking for new ways to bring in customers. She set up a website and started focusing on the site's content and HTML development. She learned how to code but gravitated towards content and SEO. From there, she went to work in the Middle East helping English-speaking companies find their footing in search marketing and, later, social media.

As the Director of Marketing and Special Projects for GlassesUSA, she helped make buying eyeglasses online a trusted "thing" by utilizing link building, word-of-mouth referrals online, and blogger outreach as tactics in an overarching strategy.

While in the Middle East, she received her BA from the Interdisciplinary Center in Herzliya in International Relations, Counter Terrorism, and Conflict Resolution (which comes in handy in the agency world). She uses her counter terror skills to size up accounts.


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