Ten+ years ago Rae started a small website about her son and his medical condition that became one of the first international support groups and largest website in general on the topic. It earned national media coverage and helped further medical research in the field.
Investigating ways to support that site, she found affiliate marketing and became one of the most well known voices in the affiliate landscape and organic search engine optimization. Today, her current area of research is site auditing and advanced organic link development techniques relating to all of the major engines.
Ms. Hoffman is the CEO of PushFire. Known widely in the online marketing community as Sugarrae, she is well versed in affiliate marketing owning a wide range of sites in both competitive and niche industries.
Rae is a regular speaker at the SMX, SES, PubCon and several other industry conferences and was named one of the 50 Most Influential People In Blogging 2010 by Income Diary.